[3 Hr] In-depth Group Copy Strategy Training + Contrarian Copy Structure Examples
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Points Discussed in Training...
1. Overview of Discussion
2. Launching a Coaching Development Program
3. Raising The IMPORTANCE & URGENCY of an Offer
4. What You're REALLY Selling - Fulfilment Vs. Money
5. Selling a $5k Mindset Coaching Program Discussion
6. Creating Campaign Concepts - Selling To Situations
7. Overcoming Objections Proactively
8. Build "The Argument" in Their Voice
9. Selling a 12 Week Career Accelerator - Filmmakers
10. Selling what they THINK they want vs. really need
11. Define Your Offer as a NEW+Exclusive Solution
12. Addressing The "High Price" Objection
13. Selling 1 Mil Units - An Inventor's Dilemma
14. Selling BENEFITS vs. Selling FEATURES – Apple
15. eCom - "Showing Not Telling"
16. Mindset: Setting Realistic Short Term Goals
17. Selling Consulting Services - Refine Your Audience
18. Creating Content that CONNECTS – Cornerstones
19. (Logic) Sell Your Concept To Build Authority
20. IN-DEPTH - Contrarian Copy Campaigns
21. Contrarian Copy Campaign OUTLINE
22. Step 1: Attention - Copy Defining Your Audience
23. Step 2: Acknowledgement - The Misconception
24. Step 3 & 4: Aggravate & Authority Building
25. Step 5: The Damage The False Believe Causes
26. Step 6: "The Closing Argument" - Giving Clarity
27. Sales Page - Example of Contrarian Copy in Action
28. Attention Grabber Example
29. Finding Copy Inspiration
30. Don Draper Contrarian Copy Pitch
31. Don Draper Breakdown
32. How Copy Helps Your Ad Development Strategy
33. Using the COPY to Target The Audience - FB Algo
34. FB Ads Targeting Strategy I Use to Sell my Book
35. Campaign Concept Review - Message Driven Campaigns
36. Should you run your own ads? Options...
37. Organic Traffic Methods - FB Groups
38. Building JV Partnerships - Low Hanging Fruit
Up Next: Equity Consulting Price Guide
To continue click the blue "Complete and Continue"⬆️
Heads Up! On desktop you can access navigation to different topics in the video by selecting the "chapters" icon on the bottom right corner of the video player...
Chapters Icon
Points Discussed in Training...
1. Overview of Discussion
2. Launching a Coaching Development Program
3. Raising The IMPORTANCE & URGENCY of an Offer
4. What You're REALLY Selling - Fulfilment Vs. Money
5. Selling a $5k Mindset Coaching Program Discussion
6. Creating Campaign Concepts - Selling To Situations
7. Overcoming Objections Proactively
8. Build "The Argument" in Their Voice
9. Selling a 12 Week Career Accelerator - Filmmakers
10. Selling what they THINK they want vs. really need
11. Define Your Offer as a NEW+Exclusive Solution
12. Addressing The "High Price" Objection
13. Selling 1 Mil Units - An Inventor's Dilemma
14. Selling BENEFITS vs. Selling FEATURES – Apple
15. eCom - "Showing Not Telling"
16. Mindset: Setting Realistic Short Term Goals
17. Selling Consulting Services - Refine Your Audience
18. Creating Content that CONNECTS – Cornerstones
19. (Logic) Sell Your Concept To Build Authority
20. IN-DEPTH - Contrarian Copy Campaigns
21. Contrarian Copy Campaign OUTLINE
22. Step 1: Attention - Copy Defining Your Audience
23. Step 2: Acknowledgement - The Misconception
24. Step 3 & 4: Aggravate & Authority Building
25. Step 5: The Damage The False Believe Causes
26. Step 6: "The Closing Argument" - Giving Clarity
27. Sales Page - Example of Contrarian Copy in Action
28. Attention Grabber Example
29. Finding Copy Inspiration
30. Don Draper Contrarian Copy Pitch
31. Don Draper Breakdown
32. How Copy Helps Your Ad Development Strategy
33. Using the COPY to Target The Audience - FB Algo
34. FB Ads Targeting Strategy I Use to Sell my Book
35. Campaign Concept Review - Message Driven Campaigns
36. Should you run your own ads? Options...
37. Organic Traffic Methods - FB Groups
38. Building JV Partnerships - Low Hanging Fruit
Up Next: Equity Consulting Price Guide
To continue click the blue "Complete and Continue"⬆️
Heads Up! On desktop you can access navigation to different topics in the video by selecting the "chapters" icon on the bottom right corner of the video player...
Chapters Icon
Points Discussed in Training...
1. Overview of Discussion
2. Launching a Coaching Development Program
3. Raising The IMPORTANCE & URGENCY of an Offer
4. What You're REALLY Selling - Fulfilment Vs. Money
5. Selling a $5k Mindset Coaching Program Discussion
6. Creating Campaign Concepts - Selling To Situations
7. Overcoming Objections Proactively
8. Build "The Argument" in Their Voice
9. Selling a 12 Week Career Accelerator - Filmmakers
10. Selling what they THINK they want vs. really need
11. Define Your Offer as a NEW+Exclusive Solution
12. Addressing The "High Price" Objection
13. Selling 1 Mil Units - An Inventor's Dilemma
14. Selling BENEFITS vs. Selling FEATURES – Apple
15. eCom - "Showing Not Telling"
16. Mindset: Setting Realistic Short Term Goals
17. Selling Consulting Services - Refine Your Audience
18. Creating Content that CONNECTS – Cornerstones
19. (Logic) Sell Your Concept To Build Authority
20. IN-DEPTH - Contrarian Copy Campaigns
21. Contrarian Copy Campaign OUTLINE
22. Step 1: Attention - Copy Defining Your Audience
23. Step 2: Acknowledgement - The Misconception
24. Step 3 & 4: Aggravate & Authority Building
25. Step 5: The Damage The False Believe Causes
26. Step 6: "The Closing Argument" - Giving Clarity
27. Sales Page - Example of Contrarian Copy in Action
28. Attention Grabber Example
29. Finding Copy Inspiration
30. Don Draper Contrarian Copy Pitch
31. Don Draper Breakdown
32. How Copy Helps Your Ad Development Strategy
33. Using the COPY to Target The Audience - FB Algo
34. FB Ads Targeting Strategy I Use to Sell my Book
35. Campaign Concept Review - Message Driven Campaigns
36. Should you run your own ads? Options...
37. Organic Traffic Methods - FB Groups
38. Building JV Partnerships - Low Hanging Fruit
Up Next: Equity Consulting Price Guide
To continue click the blue "Complete and Continue"⬆️
Heads Up! On desktop you can access navigation to different topics in the video by selecting the "chapters" icon on the bottom right corner of the video player...
Chapters Icon
Points Discussed in Training...
1. Overview of Discussion
2. Launching a Coaching Development Program
3. Raising The IMPORTANCE & URGENCY of an Offer
4. What You're REALLY Selling - Fulfilment Vs. Money
5. Selling a $5k Mindset Coaching Program Discussion
6. Creating Campaign Concepts - Selling To Situations
7. Overcoming Objections Proactively
8. Build "The Argument" in Their Voice
9. Selling a 12 Week Career Accelerator - Filmmakers
10. Selling what they THINK they want vs. really need
11. Define Your Offer as a NEW+Exclusive Solution
12. Addressing The "High Price" Objection
13. Selling 1 Mil Units - An Inventor's Dilemma
14. Selling BENEFITS vs. Selling FEATURES – Apple
15. eCom - "Showing Not Telling"
16. Mindset: Setting Realistic Short Term Goals
17. Selling Consulting Services - Refine Your Audience
18. Creating Content that CONNECTS – Cornerstones
19. (Logic) Sell Your Concept To Build Authority
20. IN-DEPTH - Contrarian Copy Campaigns
21. Contrarian Copy Campaign OUTLINE
22. Step 1: Attention - Copy Defining Your Audience
23. Step 2: Acknowledgement - The Misconception
24. Step 3 & 4: Aggravate & Authority Building
25. Step 5: The Damage The False Believe Causes
26. Step 6: "The Closing Argument" - Giving Clarity
27. Sales Page - Example of Contrarian Copy in Action
28. Attention Grabber Example
29. Finding Copy Inspiration
30. Don Draper Contrarian Copy Pitch
31. Don Draper Breakdown
32. How Copy Helps Your Ad Development Strategy
33. Using the COPY to Target The Audience - FB Algo
34. FB Ads Targeting Strategy I Use to Sell my Book
35. Campaign Concept Review - Message Driven Campaigns
36. Should you run your own ads? Options...
37. Organic Traffic Methods - FB Groups
38. Building JV Partnerships - Low Hanging Fruit
Up Next: Equity Consulting Price Guide
To continue click the blue "Complete and Continue"⬆️
Heads Up! On desktop you can access navigation to different topics in the video by selecting the "chapters" icon on the bottom right corner of the video player...
Chapters Icon
Points Discussed in Training...
1. Overview of Discussion
2. Launching a Coaching Development Program
3. Raising The IMPORTANCE & URGENCY of an Offer
4. What You're REALLY Selling - Fulfilment Vs. Money
5. Selling a $5k Mindset Coaching Program Discussion
6. Creating Campaign Concepts - Selling To Situations
7. Overcoming Objections Proactively
8. Build "The Argument" in Their Voice
9. Selling a 12 Week Career Accelerator - Filmmakers
10. Selling what they THINK they want vs. really need
11. Define Your Offer as a NEW+Exclusive Solution
12. Addressing The "High Price" Objection
13. Selling 1 Mil Units - An Inventor's Dilemma
14. Selling BENEFITS vs. Selling FEATURES – Apple
15. eCom - "Showing Not Telling"
16. Mindset: Setting Realistic Short Term Goals
17. Selling Consulting Services - Refine Your Audience
18. Creating Content that CONNECTS – Cornerstones
19. (Logic) Sell Your Concept To Build Authority
20. IN-DEPTH - Contrarian Copy Campaigns
21. Contrarian Copy Campaign OUTLINE
22. Step 1: Attention - Copy Defining Your Audience
23. Step 2: Acknowledgement - The Misconception
24. Step 3 & 4: Aggravate & Authority Building
25. Step 5: The Damage The False Believe Causes
26. Step 6: "The Closing Argument" - Giving Clarity
27. Sales Page - Example of Contrarian Copy in Action
28. Attention Grabber Example
29. Finding Copy Inspiration
30. Don Draper Contrarian Copy Pitch
31. Don Draper Breakdown
32. How Copy Helps Your Ad Development Strategy
33. Using the COPY to Target The Audience - FB Algo
34. FB Ads Targeting Strategy I Use to Sell my Book
35. Campaign Concept Review - Message Driven Campaigns
36. Should you run your own ads? Options...
37. Organic Traffic Methods - FB Groups
38. Building JV Partnerships - Low Hanging Fruit
Up Next: Equity Consulting Price Guide
To continue click the blue "Complete and Continue"⬆️
Heads Up! On desktop you can access navigation to different topics in the video by selecting the "chapters" icon on the bottom right corner of the video player...
Chapters Icon
Points Discussed in Training...
1. Overview of Discussion
2. Launching a Coaching Development Program
3. Raising The IMPORTANCE & URGENCY of an Offer
4. What You're REALLY Selling - Fulfilment Vs. Money
5. Selling a $5k Mindset Coaching Program Discussion
6. Creating Campaign Concepts - Selling To Situations
7. Overcoming Objections Proactively
8. Build "The Argument" in Their Voice
9. Selling a 12 Week Career Accelerator - Filmmakers
10. Selling what they THINK they want vs. really need
11. Define Your Offer as a NEW+Exclusive Solution
12. Addressing The "High Price" Objection
13. Selling 1 Mil Units - An Inventor's Dilemma
14. Selling BENEFITS vs. Selling FEATURES – Apple
15. eCom - "Showing Not Telling"
16. Mindset: Setting Realistic Short Term Goals
17. Selling Consulting Services - Refine Your Audience
18. Creating Content that CONNECTS – Cornerstones
19. (Logic) Sell Your Concept To Build Authority
20. IN-DEPTH - Contrarian Copy Campaigns
21. Contrarian Copy Campaign OUTLINE
22. Step 1: Attention - Copy Defining Your Audience
23. Step 2: Acknowledgement - The Misconception
24. Step 3 & 4: Aggravate & Authority Building
25. Step 5: The Damage The False Believe Causes
26. Step 6: "The Closing Argument" - Giving Clarity
27. Sales Page - Example of Contrarian Copy in Action
28. Attention Grabber Example
29. Finding Copy Inspiration
30. Don Draper Contrarian Copy Pitch
31. Don Draper Breakdown
32. How Copy Helps Your Ad Development Strategy
33. Using the COPY to Target The Audience - FB Algo
34. FB Ads Targeting Strategy I Use to Sell my Book
35. Campaign Concept Review - Message Driven Campaigns
36. Should you run your own ads? Options...
37. Organic Traffic Methods - FB Groups
38. Building JV Partnerships - Low Hanging Fruit
Up Next: Equity Consulting Price Guide
To continue click the blue "Complete and Continue"⬆️
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