TRANSCRIPT

[00:00:00] Didn't really like them [agencies] because they just kind of seemed to just they were getting a percentage spend, so they just spent a ton, but they weren't too worried about, you know, like our ally or profit. They just won. Which was, you know, it's one approach. But anyways, so I ended up going to this guy's a similar business model. Do you have. He's just really good at Facebook ads, independent guy. And so I gave a profit share and I said, spend as much as you want, but your profit is good. We're gonna split profit after the ad's been OK. And it worked out really well because the profit margins on digital, you know, are generally like 80, 90 percent. Yes. Besides, you know, there's a bunch of variables there, obviously, that you go up to like a high end SAS. They might be running negative because they're their overheads so high, my overheads really low. So I'm able to split my right. So a lot of it comes down to like identifying the right kind of clients. Right.

[00:01:01] And then a referral or they see yourself or how do you pretty much just write generally referral right now. But honestly, I'm working on building of more of a system for that, because that's just one thing. I feel like I've just had this like endless cycle of like getting clients and then they'd be like, okay, cool, goodbye. Like we don't need you anymore for whatever reason.

[00:01:23] It's it's that that well it's not even it's feast and famine, but it's also just like you go from doing the work to selling the work, doing the work, selling work, you know. Yes. Not a fuck.

[00:01:34] No. No. It's terrible. So yeah it's is. I'm definitely looking to even move like my focus is really because I've just been really getting into copywriting. Your book kind of sparked that and I'm a member of a few copywriting communities. And so like definitely the thing I see myself doing is like more story driven copy, especially for Facebook ads. That's just working the best right now. But that could be through. Like I'm just where I'm playing around with writing some emails from my own funnel and like just kind of all sorts on that side. So, yeah, I'm definitely not kind of restricting myself to Facebook ads. I know you have to like really mission focus. And so I've realized that. But after this call, just we can we can keep it open just just to kind of put that in perspective.

[00:02:19] And I mean, I'll I'll put it this way. Like flexibility, I think is eat one of the most valuable skills in this industry because it just changes so fast. And, you know, looking at how my if I would've stayed with my first business man, I would be dead by now. I hated it.

[00:02:37] It's kind of like the bird burn ensuring clients. I definitely like, you know, I think it's a good call to build out that your own system for a client generation.

[00:02:48] But there's really kind of two different ways to do it. There's there's that way, which is kind of the inbound sales.

[00:02:55] Right. So people are searching for what you do and then you set up a call.

TRANSCRIPT

[00:00:00] Didn't really like them [agencies] because they just kind of seemed to just they were getting a percentage spend, so they just spent a ton, but they weren't too worried about, you know, like our ally or profit. They just won. Which was, you know, it's one approach. But anyways, so I ended up going to this guy's a similar business model. Do you have. He's just really good at Facebook ads, independent guy. And so I gave a profit share and I said, spend as much as you want, but your profit is good. We're gonna split profit after the ad's been OK. And it worked out really well because the profit margins on digital, you know, are generally like 80, 90 percent. Yes. Besides, you know, there's a bunch of variables there, obviously, that you go up to like a high end SAS. They might be running negative because they're their overheads so high, my overheads really low. So I'm able to split my right. So a lot of it comes down to like identifying the right kind of clients. Right.

[00:01:01] And then a referral or they see yourself or how do you pretty much just write generally referral right now. But honestly, I'm working on building of more of a system for that, because that's just one thing. I feel like I've just had this like endless cycle of like getting clients and then they'd be like, okay, cool, goodbye. Like we don't need you anymore for whatever reason.

[00:01:23] It's it's that that well it's not even it's feast and famine, but it's also just like you go from doing the work to selling the work, doing the work, selling work, you know. Yes. Not a fuck.

[00:01:34] No. No. It's terrible. So yeah it's is. I'm definitely looking to even move like my focus is really because I've just been really getting into copywriting. Your book kind of sparked that and I'm a member of a few copywriting communities. And so like definitely the thing I see myself doing is like more story driven copy, especially for Facebook ads. That's just working the best right now. But that could be through. Like I'm just where I'm playing around with writing some emails from my own funnel and like just kind of all sorts on that side. So, yeah, I'm definitely not kind of restricting myself to Facebook ads. I know you have to like really mission focus. And so I've realized that. But after this call, just we can we can keep it open just just to kind of put that in perspective.

[00:02:19] And I mean, I'll I'll put it this way. Like flexibility, I think is eat one of the most valuable skills in this industry because it just changes so fast. And, you know, looking at how my if I would've stayed with my first business man, I would be dead by now. I hated it.

[00:02:37] It's kind of like the bird burn ensuring clients. I definitely like, you know, I think it's a good call to build out that your own system for a client generation.

[00:02:48] But there's really kind of two different ways to do it. There's there's that way, which is kind of the inbound sales.

[00:02:55] Right. So people are searching for what you do and then you set up a call.

TRANSCRIPT

[00:00:00] Didn't really like them [agencies] because they just kind of seemed to just they were getting a percentage spend, so they just spent a ton, but they weren't too worried about, you know, like our ally or profit. They just won. Which was, you know, it's one approach. But anyways, so I ended up going to this guy's a similar business model. Do you have. He's just really good at Facebook ads, independent guy. And so I gave a profit share and I said, spend as much as you want, but your profit is good. We're gonna split profit after the ad's been OK. And it worked out really well because the profit margins on digital, you know, are generally like 80, 90 percent. Yes. Besides, you know, there's a bunch of variables there, obviously, that you go up to like a high end SAS. They might be running negative because they're their overheads so high, my overheads really low. So I'm able to split my right. So a lot of it comes down to like identifying the right kind of clients. Right.

[00:01:01] And then a referral or they see yourself or how do you pretty much just write generally referral right now. But honestly, I'm working on building of more of a system for that, because that's just one thing. I feel like I've just had this like endless cycle of like getting clients and then they'd be like, okay, cool, goodbye. Like we don't need you anymore for whatever reason.

[00:01:23] It's it's that that well it's not even it's feast and famine, but it's also just like you go from doing the work to selling the work, doing the work, selling work, you know. Yes. Not a fuck.

[00:01:34] No. No. It's terrible. So yeah it's is. I'm definitely looking to even move like my focus is really because I've just been really getting into copywriting. Your book kind of sparked that and I'm a member of a few copywriting communities. And so like definitely the thing I see myself doing is like more story driven copy, especially for Facebook ads. That's just working the best right now. But that could be through. Like I'm just where I'm playing around with writing some emails from my own funnel and like just kind of all sorts on that side. So, yeah, I'm definitely not kind of restricting myself to Facebook ads. I know you have to like really mission focus. And so I've realized that. But after this call, just we can we can keep it open just just to kind of put that in perspective.

[00:02:19] And I mean, I'll I'll put it this way. Like flexibility, I think is eat one of the most valuable skills in this industry because it just changes so fast. And, you know, looking at how my if I would've stayed with my first business man, I would be dead by now. I hated it.

[00:02:37] It's kind of like the bird burn ensuring clients. I definitely like, you know, I think it's a good call to build out that your own system for a client generation.

[00:02:48] But there's really kind of two different ways to do it. There's there's that way, which is kind of the inbound sales.

[00:02:55] Right. So people are searching for what you do and then you set up a call.

TRANSCRIPT

[00:00:00] Didn't really like them [agencies] because they just kind of seemed to just they were getting a percentage spend, so they just spent a ton, but they weren't too worried about, you know, like our ally or profit. They just won. Which was, you know, it's one approach. But anyways, so I ended up going to this guy's a similar business model. Do you have. He's just really good at Facebook ads, independent guy. And so I gave a profit share and I said, spend as much as you want, but your profit is good. We're gonna split profit after the ad's been OK. And it worked out really well because the profit margins on digital, you know, are generally like 80, 90 percent. Yes. Besides, you know, there's a bunch of variables there, obviously, that you go up to like a high end SAS. They might be running negative because they're their overheads so high, my overheads really low. So I'm able to split my right. So a lot of it comes down to like identifying the right kind of clients. Right.

[00:01:01] And then a referral or they see yourself or how do you pretty much just write generally referral right now. But honestly, I'm working on building of more of a system for that, because that's just one thing. I feel like I've just had this like endless cycle of like getting clients and then they'd be like, okay, cool, goodbye. Like we don't need you anymore for whatever reason.

[00:01:23] It's it's that that well it's not even it's feast and famine, but it's also just like you go from doing the work to selling the work, doing the work, selling work, you know. Yes. Not a fuck.

[00:01:34] No. No. It's terrible. So yeah it's is. I'm definitely looking to even move like my focus is really because I've just been really getting into copywriting. Your book kind of sparked that and I'm a member of a few copywriting communities. And so like definitely the thing I see myself doing is like more story driven copy, especially for Facebook ads. That's just working the best right now. But that could be through. Like I'm just where I'm playing around with writing some emails from my own funnel and like just kind of all sorts on that side. So, yeah, I'm definitely not kind of restricting myself to Facebook ads. I know you have to like really mission focus. And so I've realized that. But after this call, just we can we can keep it open just just to kind of put that in perspective.

[00:02:19] And I mean, I'll I'll put it this way. Like flexibility, I think is eat one of the most valuable skills in this industry because it just changes so fast. And, you know, looking at how my if I would've stayed with my first business man, I would be dead by now. I hated it.

[00:02:37] It's kind of like the bird burn ensuring clients. I definitely like, you know, I think it's a good call to build out that your own system for a client generation.

[00:02:48] But there's really kind of two different ways to do it. There's there's that way, which is kind of the inbound sales.

[00:02:55] Right. So people are searching for what you do and then you set up a call.

TRANSCRIPT

[00:00:00] Didn't really like them [agencies] because they just kind of seemed to just they were getting a percentage spend, so they just spent a ton, but they weren't too worried about, you know, like our ally or profit. They just won. Which was, you know, it's one approach. But anyways, so I ended up going to this guy's a similar business model. Do you have. He's just really good at Facebook ads, independent guy. And so I gave a profit share and I said, spend as much as you want, but your profit is good. We're gonna split profit after the ad's been OK. And it worked out really well because the profit margins on digital, you know, are generally like 80, 90 percent. Yes. Besides, you know, there's a bunch of variables there, obviously, that you go up to like a high end SAS. They might be running negative because they're their overheads so high, my overheads really low. So I'm able to split my right. So a lot of it comes down to like identifying the right kind of clients. Right.

[00:01:01] And then a referral or they see yourself or how do you pretty much just write generally referral right now. But honestly, I'm working on building of more of a system for that, because that's just one thing. I feel like I've just had this like endless cycle of like getting clients and then they'd be like, okay, cool, goodbye. Like we don't need you anymore for whatever reason.

[00:01:23] It's it's that that well it's not even it's feast and famine, but it's also just like you go from doing the work to selling the work, doing the work, selling work, you know. Yes. Not a fuck.

[00:01:34] No. No. It's terrible. So yeah it's is. I'm definitely looking to even move like my focus is really because I've just been really getting into copywriting. Your book kind of sparked that and I'm a member of a few copywriting communities. And so like definitely the thing I see myself doing is like more story driven copy, especially for Facebook ads. That's just working the best right now. But that could be through. Like I'm just where I'm playing around with writing some emails from my own funnel and like just kind of all sorts on that side. So, yeah, I'm definitely not kind of restricting myself to Facebook ads. I know you have to like really mission focus. And so I've realized that. But after this call, just we can we can keep it open just just to kind of put that in perspective.

[00:02:19] And I mean, I'll I'll put it this way. Like flexibility, I think is eat one of the most valuable skills in this industry because it just changes so fast. And, you know, looking at how my if I would've stayed with my first business man, I would be dead by now. I hated it.

[00:02:37] It's kind of like the bird burn ensuring clients. I definitely like, you know, I think it's a good call to build out that your own system for a client generation.

[00:02:48] But there's really kind of two different ways to do it. There's there's that way, which is kind of the inbound sales.

[00:02:55] Right. So people are searching for what you do and then you set up a call.

TRANSCRIPT

[00:00:00] Didn't really like them [agencies] because they just kind of seemed to just they were getting a percentage spend, so they just spent a ton, but they weren't too worried about, you know, like our ally or profit. They just won. Which was, you know, it's one approach. But anyways, so I ended up going to this guy's a similar business model. Do you have. He's just really good at Facebook ads, independent guy. And so I gave a profit share and I said, spend as much as you want, but your profit is good. We're gonna split profit after the ad's been OK. And it worked out really well because the profit margins on digital, you know, are generally like 80, 90 percent. Yes. Besides, you know, there's a bunch of variables there, obviously, that you go up to like a high end SAS. They might be running negative because they're their overheads so high, my overheads really low. So I'm able to split my right. So a lot of it comes down to like identifying the right kind of clients. Right.

[00:01:01] And then a referral or they see yourself or how do you pretty much just write generally referral right now. But honestly, I'm working on building of more of a system for that, because that's just one thing. I feel like I've just had this like endless cycle of like getting clients and then they'd be like, okay, cool, goodbye. Like we don't need you anymore for whatever reason.

[00:01:23] It's it's that that well it's not even it's feast and famine, but it's also just like you go from doing the work to selling the work, doing the work, selling work, you know. Yes. Not a fuck.

[00:01:34] No. No. It's terrible. So yeah it's is. I'm definitely looking to even move like my focus is really because I've just been really getting into copywriting. Your book kind of sparked that and I'm a member of a few copywriting communities. And so like definitely the thing I see myself doing is like more story driven copy, especially for Facebook ads. That's just working the best right now. But that could be through. Like I'm just where I'm playing around with writing some emails from my own funnel and like just kind of all sorts on that side. So, yeah, I'm definitely not kind of restricting myself to Facebook ads. I know you have to like really mission focus. And so I've realized that. But after this call, just we can we can keep it open just just to kind of put that in perspective.

[00:02:19] And I mean, I'll I'll put it this way. Like flexibility, I think is eat one of the most valuable skills in this industry because it just changes so fast. And, you know, looking at how my if I would've stayed with my first business man, I would be dead by now. I hated it.

[00:02:37] It's kind of like the bird burn ensuring clients. I definitely like, you know, I think it's a good call to build out that your own system for a client generation.

[00:02:48] But there's really kind of two different ways to do it. There's there's that way, which is kind of the inbound sales.

[00:02:55] Right. So people are searching for what you do and then you set up a call.