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7 Figure Marketing Copy Course
The Power of Copy & Persuasion
Not Your Average Introduction - Start Here
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METHODS
Why Methods First? - Practice before you preach...
The Imitation Game Part 1 - Learn How to Quickly Craft Engaging Copy by Harnessing the Structure of Trending Content
The Imitation Game Part 2 - Advertising: How to Find & Break Down High Converting, Fresh Ad Copy So You Can Distill What Makes it Work Into Your Own Ads
Amazon R&D - Leverage the Power of The Powerful Yet “Overlooked” Part of Best Seller Books In Your Niche
Cognitive Manipulation | Biases - Controversial Yet Impossible to Ignore: How To Ethically Harness The Built In Bias’ of Your Reader to Increase Sales
Cognitive Manipulation | Pain from an old wound.
Cognitive Manipulation [Resource] List of Biases & Implications
Craft Your Key Points With Community Arbitrage
MADNESS
[Framework #1] The 'A's of Influence" - The Foundation of Successful Sales, Marketing & Copywriting is Understanding the Craft of Persuasion
--- The A's of Influence: "Fan Their Flames"
--- The A's of Influence: "Forgive Their Faults"
--- The A's of Influence: "Defeat Their Demons"
--- The A's of Influence: "Attack Their Enemies"
[Framework #2] "Contrarian Copy Structure" High Converting Long Form Copywriting Outline - Powerful Strategy for creating VSL’s, Webinars, Emails, & Advertisements
[Framework #3] An Unlikely Hero - Harness Your Audiences Journey to Create Novel Marketing Material
--- The Hero's Journey Pt. 1 - From The Ordinary World to Meeting The Mentor
--- The Hero's Journey Pt. 2 - From Crossing the Threshold to Approaching The Dragons Den [coming soon!]
--- The Hero's Journey Pt. 3 - From The Ordeal to The Return [coming soon!]
[Framework #4] Teach, Transform, Transact - Teach a Man to Fish & You Can Sell Him Fishing Gear
MASTERY - Coming 2020
Mastery Overview
Case Study #1 - Why Product Quality Should Always Come First
Case Study #2 - The Power of Webinars
Case Study #3 - Content Marketing in The Age of Distraction
An Epilogue
Introduction: How do You Get to The Moon?
There’s A Way To Do It Better. find it.
PART ONE: STRENGTH & STRATEGY - What a dung beetles testicles can teach you about building a successful online business.
PART TWO: INSIGHT IS POWER - The Opportunity & The Catch
PART THREE: THE WHO - Are you a producer or consumer?
PARTS 4 & 5 - The Value Ascension Strategy
Unannounced Bonuses Part 1 - Various Copywriting & Marketing Guides
[Video] Marie Forleo Copy Cure Sales Page Copy Breakdown (77:09)
[Video] Copy Review - How to Revise Your Copy (15:43)
[Templates] Example Teaching Email Sequence
Copy Quick Tips - A collection of useful yet quick tips around the topics of copywriting & marketing
[Software] Funnel Software Builder I Use - Special Bonus & Discount
[Video] What is Equity Consulting & Why Should Consulting Businesses Implement This Pricing Strategy
Quick Reference // Words That Convert [Resistance, Influence, Power, & Subconscious Phrases]
Free [Oldschool] Copywriting Reference Books
Copywriting Quick Tips - Updated Regularly
🧰 TOOL: Free Subject Line Generator by ActiveCampaign
Unannounced Bonuses Part 2 - Copy Niche Guide & More
Headline Niche Guides Overview
Tried & True Copy Formulas + Word That Convert Reference
"Health / Fitness" Niche Headlines
Fill In The Blank Headline Worksheet 📋
Unannounced Bonuses Part 3 - Step by Step - Introduction to Email Marketing Series (videos)
Video 1 - Why email marketing is so valuable (14:43)
Video 2 - The Key Steps - Before Writing (17:30)
Video 3 - Coming Up With Your Hook (13:26)
Video 4 - Compiling Features & Benefits (10:38)
Video 5- Creating Compelling Calls to Action (5:27)
Video 6 - Putting The Pieces Together (15:32)
Video 7 - Tech Tools of The Trade (7:53)
Video 8 - Revising Affiliate Emails Part 1 (9:48)
Video 9 - Revising Affiliate Emails Part 2 (19:15)
REFERENCES: Copywriting "Swipe" Examples & Inspiration
Swipefile.com - Collection of Copywriting Examples #1
Swiped.co - Collection of Copywriting Examples #2
TheDrum.com - Advertising Agency Work Examples & Studies
Adsoftheworld.com - Great for Conceptual Inspiration
Campaignlive.co.uk - Inside look at creative agency work
AdvertSuite - Ad Hunting Software
Dictionary of Obscure Words - Inspiration for Curiosity Driven Headlines
Thesaurus - Visual Thesaurus to Use When Looking For Unique Relationships Between Words
Lapa Ninja - Landing Page & Copy Swipe Collection
Email Swipe Examples - "Really Good Emails" 5000+
Email Swipe Examples - "Swipe Folder"
Copy Swipe Examples - "Marketing Examples"
Public Preview
Copy Method #4: Craft Your Key Points With Community Arbitrage (preview version)
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Audiobook (Under Development)
What is a copywriter?
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There’s A Way To Do It Better. find it.
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PART ONE: STRENGTH & STRATEGY - What a dung beetles testicles can teach you about building a successful online business.
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