"Bullet points are 'conversation starters' with your audience's subconscious."— Sean Vosler

(yes I quoted myself... shhh)

Sean here hoping you're chillin' on the beach enjoying a Margarita 📷... I'll let you get back to it shortly, but first I want to share with you an especially simple way to pull together high converting bullet points for your marketing.

I can hear the margarita falling to the sand in astonishment...

I know, I know, what an unbelievably exciting subject!

Take a moment to brush away the sand from your glass and let's dive into one of the more underrated tools in marketing. One that when handled correctly can multiply conversion rates immediately.

I'm sure you have hundreds of questions about bullet points (who doesn't) but let's get one basic one out of the way...

Why are they called "bullet points" in the first place?

I’m sure there’s the detailed dictionary, linguistically, analysis of the history of the term - but personally I rather like the built-in metaphor it brings to mind.

A "bullet", as in ammunition, is a magnificent metaphor for "bullet point" the literary symbol... even if that wasn’t meant to be.

A bullet point, much like an actual bullet, is...

• Direct and focused on one target.
• It is usually followed by other bullets.
• It can be incredibly powerful when used correctly.
• Both can be dangerous in the wrong hands (ok a real bullet probably more so, but you get the point).
• They should be viewed and used with care and respect.
• Note: THIS is an example of using bullet points as a summary tool, and is NOT the type of "bullet points" I'm talking about in this email... more on that shortly.

I am sure they are more relatable metaphorical attributes, but I’m already dangerously close to a politically incorrect statement, so let’s shift from metaphor to reality.

In marketing, bullet points are often incorrectly brushed off as just a type of summary... many writers casually summarize a product's features without much thought to the potential power and wasted real estate of the bullet point section.

📷 In marketing bullet points are a critical tool for both grabbing attention and driving action.

You see, one bullet may appeal to one specific type of individual, maybe one who's more emotionally driven. While another can be designed to appeal to another distinct type of personality. This is why I like to think of bullet points as "conversation starters" with my audience's subconscious, each having its own particular appeal and angle.

Let's take a look at how to craft remarkable bullet points to maximum results...

As you can see it's not all that complex, but that's the point! We want them to be focused and get to their point quickly without much fluff.

Nextly - Where should we be using bullet points?

There are different schools of thought but in marketing terms I find bullets to do best in the following situations:

• To summarize a large body of copy, distill it down to its key points but with the focus on the feature/benefits as much as the summation. This can come directly after the bulk of the copy, or between natural topic transitions.
• Summary of the benefits of taking action. Maybe it’s an invite to download something, register for a webinar, or event to just keep reading. Giving our reader a break from content and focusing more-so on the key point.
• A product breakdown, with the focus on the key benefits of different distinctive parts of the product or service.

Now here is something that even experienced marketers can improve on... expanding upon the BENEFIT in the bullet point. On the sales page for my book (I've also used this strategy many times on different products), you will notice that it doesn’t just list out a few different features/benefits... it lists at least 30 of them.

Some refer to specific chapters of the book others, while others might refer to just one specific paragraph in the book.

The point of this bullet point section isn’t to just list "what precisely in the book" as much as going into what really matters to the potential buyer: the results they can expect to experience if they purchase the book.

In short don’t just list what your product or service does, list out the benefits of its many distinct features.

Consider how they all work together to build upon the core promise of the product/service, this paints a beautiful picture for your prospect of an ideal result from making the purchase. This also creates an inform buyer, resulting in happier customers and can inspire action in even the most skeptical of prospects.

Now that you have the form and function of compelling bullet points, the next step is to answer the question:

What benefits are profoundly important to my audience?

Consider this,

Many of the benefits are clear to you...

... especially if you created the product/service to solve a problem for yourself.

However, there are always many benefits (often the most powerful ones) that our experience alone can't surface.

This is especially true if we are working for someone else’s product/service.

In my new book, there’s a specific chapter where I break down a research method anyone can use to craft unusually engaging benefit based bullet points.

Use this strategy for your own products/services, but it’s especially important if you are creating marketing materials for clients products/service!

I call the method "Community Arbitrage"... and it walks you through the specific steps to take to harness online reviews for benefit research.

Here's an example of how I crafted bullet points out of a review for a book in the client's personal development niche...

Above you can see how I'm pulling emotional points out of an Amazon book review and using the points to craft benefits for a clients product. If you're interested in how the full method works click here and pluck up your own copy of my 7 Figure Marketing Copy book.

The magic in this method is it gives you compelling insights into real-world experiences, the ups, and downs that your audience faces in your niche.

These are the kinds of barriers that are really hard to understand unless you've actually experienced them. It gives you the kind of perspective you need to quickly pull together both the emotional and logical benefits of your product/service.

These reviews, tragic or comedic, are based on real people experiences...

... the source of what actually appeals to the hearts and minds of readers.

Doesn't get any better than that!

This method gives you the ammunition for your own product/service that will put your marketing materials light years ahead of your completion. You're in for a treat if creating content for clients as well, not only will you be bringing them better results (making happier clients) you'll also find yourself creating better case studies for your business - ideally resulting in you increasing your rates.

Again, this is just one of several methods included in the 7 Figure Marketing Copy guide! Pick up your copy here today.

Now I have some good news, some great news, and some bad news...

The good news is for the next 72 hours you can pick up your own copy of my 7 Figure Marketing Copy guide during our earlybird launch for 75% off the retail price!

The great news is since we're in our earlybird phase of the launch, before the guide is completely revised, we're not just offering the discount - you're also unlocking LIFETIME updates ~ here's why that's important:

The plan...

1. earlybird launch (happening now) - 7 Figure Marketing guide digital BOOK. At a 75% Discount - This is what you'll receive today, the first 7 methods are complete, and I'm adding another every few days... (for better or worse I keep coming up with new strategies). -- The goal of the earlybird launch is to pull in a group of folks like yourself who either have an interest in marketing or entrepreneurship to help provide feedback on the content and case studies based on the methods.

2. refine (on-going) - Based on feedback on the guide I'll refine and clarify the content. Along with adding new methods based on strategies I have been using with my current clients and promotions.

3. video course production - Building upon the methods the next step is to create a interactive video course based on the methods. IF you join during our earlybird phase you will ALSO unlock this course when it's complete!

4. full retail launch - last but not least we'll be ending our earlybird pricing and opening the full retail of the course at $99 at least - from current feedback I'm leaning towards $249 for the final version.

If you'd like to save, unlock lifetime access, and get all the current and future marketing methods, then there's still time to unlock the full guide here!

***

TAP HERE to get a detailed look at what's all included in the guide, along with a list of all future methods in the works!

***

I'm more than confident that each one of these methods is worth far more than the book alone, however, my "end game" strategy isn't just to earn as much profit as possible from the book... It's to create a sustainable path of growth, with that in mind this book is designed to deliver at least 10x+ the value of its sticker price... It is the foundation of my brand, and as such the quality MUST be top notch. The only way that works is if it brings real results for real people.

Awesomely enough, it's already doing just that... (check out the reviews here)

As satisfying as it is to see this book sales take off, I have to admit that seeing folks actually USING these methods and getting results is far more satisfying... More satisfying than anything else I've experienced in my business by far!

Click here to take a look at the methods included for only $24.75 (lifetime)

If indeed you are enjoying a margarita on the beach I thank you for your time and attention (though I'm pretty bummed you didn't invite me). If you have any questions about the book itself feel free to reply to this email!

Never stop learning,

Sean Vosler - Increase Academy

P.S. Do yourself a favor and check out the list of bullet points here for examples of what I've found to be incredibly effective bullets.

P.S. Pt. 2 - What's the bad news I mentioned above? Well, I feel like I should probably say it's the fact that the earlybird is ending soon ~ however, I'm pretty excited about taking the price to $99, it's selling like hotcakes now ~ imagine when it's complete! So I guess that bad news is that I don't currently have a margaritta, I'm gonna go see what I can do about that.

P.S.S. In case you missed it in the past - here's a glimpse into what's inside the guide now and in the coming months:

* ATTENTION In the first 4 methods I'll break down several insane ways to brainstormattention-grabbing content that pulls your reader into your orbit.

* FOCUS One "arm-twisting" strategy to push your readers past / current / future anxieties to the side so they can focus on what you have to say.

* SOCIAL STRATEGY A caveman strategy you can use to place yourself at the head of the pack when it comes to authority and social proof.

* CASE STUDY STRAT Simple way to generate case studies to prove your point both logically and emotionally.

* THE KENDRICK LAMAR COPY RYTHM A 4 step process to transform your everyday boring copy to prophetically profound muses.

* EGO PATHOS LOGOS The math behind the highest converting copy for the last 100 years broken down into the proven conversion ratios.

* KNOW LIKE TRUST CHALLENGE CONVERT A detailed look at my high converting email sequence that you can copy/pste into your business.

* BANNER BLINDNESS BUSTER Key words you can use to take a browser out of their hypnotic state so they can actively pay attention to your message.

* HUNDREDS OF EXAMPLES I've combed through the best of the best examples of what's working now so you have clear cut examples to pull from.

* MAKE THEM FALL IN LOVE Writing copy is a lot like dating, I'll walk you through the seductive yet respectful ways to persuade your readers.

* HIGH CONVERTING SALES PAGE OUTLINE Simple to follow template built on the back of 100s of split tests, it's my highest converting page!

* BETTER EMAIL OPEN RATES Pick the right email subject line to boost opens, along with one trick to add a hidden "sub headline" to any email.

* OPT-IN RATE OPTIMIZED SQUEEZE PAGE TEMPLATE It's not always about the percentage that opt in, it's how many of those turn into buyers!

* KEEP THEM ON YOUR PAGES LONGER Bounce rates are a good indication of how engaging your content is, boost engagement with specifically engineered questions.

* EMOTION VS. LOGIC - BALANCE GUIDE What's the right ratio of "emotional copy" vs. "logical copy"? This will help save you from having to guess with a scientific break down of the two ratios.

* ETHICAL URGENCY & SCARCITY STRATEGIES FOR 2019 Do timers & limited quantities still help conversions? You bet they do... however, it's important you use them in the right way.

* STORY GENERATOR TEMPLATE Follow this simple step by step guide to creating magnetic and spellbinding stories to captivate and convert your audience.

📷 STOP - SNEAKY STRATEGY TO PULL IN "SKIMMERS" STOP your readers form "ignoring" key parts of your message with these simple eye-catching copy and graphic tools.

* ONE SIMPLE CHANGE TO TRIPLE PERCEIVED VALUE The value of your product or service isn't defined by what you THINK, it always comes down to the context your reader brings with them to the sales process.

* 37 ITEM SALES PAGE COPY CHECKLIST Use this for your own sites or clients to make sure you've hit all the key points in your messaging. (Can easily be the difference between a dud & a winning page!)

* 17 ITEM ADVERTISING COPY CHECKLIST Take the guesswork out of writing advertising copy with my tried and tested ad copy checklist.

* 22 ITEM LEAD GENERATION COPY CHECKLIST It's not just about getting the lead, you need to make sure they're nurtured! Use this checklist to verify you have everything in place to turn a lead into a life long buyer & fan!

* CASE STUDY 1 - BTS OF MY FIRST $500K (Profit) CLIENT Detailed break down on what it took for me to find, land, and close a 500k profit deal (from a single client!) for my agency.

* CASE STUDY 2 - BTS OF MY FIRST $227K (Revenue) EMAIL Watch as I break down one of the highest converting emails and learn how to use the principles behind it in your own writing.

* CASE STUDY 3 - BTS OF MY DAILY EMAIL TECHNIQUE You should be writing your email list MORE, let me show you how to constantly come up with ideas & content to send, without burning out your audience.

If you sell anything, online or off, I'm sure it's clear that even just one take away from this guide can be worth a LOT to your business, or to your client's business.

EARLY BIRD BONUS Unlock 200+ example headlines for 5 different niches. These are amazing resources for the agency owners out there.

I can hear you thinking...

"So like 75% off of what, like $10,000?"

Nope, retail on this guide is only $99...

HOWEVER, during our earlybird launch, you can unlock for only $24.75 (tap).

Discount is live while link still works to our earlybird page.

Sound crazy? That's the goal!

I'm a BIG believer in the concept of "under promise and over deliver"... and this guide is the cornerstone of that belief.

I also believe people have a responsibility to pass on their skills, and the right to monetize their knowledge. The guide isn't just a collection of copywriting strategies, my goal is for it to become a central reference in your business for all things marketing.

Whenever you start to write an email, an ad, a blog post... whatever it is... I'm dead set on making this guide the first place you'll look for guidance!

Look forward to seeing you in the member's area along with the FB networking group!

P.P.P.P.S - I HATE it when the "upsell" to a product is an EXTENSION of the product, something that should have been included in the first place, so full transparency there is an optional upsell that is a compliment to the product... but really only if you run an agency. So don't feel like you're only going to get "half the good stuff" at this low low earlybird price - you get the full copy guide! Check it out here.

Last but not least - Who's this guide for? (For those who are curious)

SMALL BUSINESS OWNERS - I started this guide for you!

I have mad respect for anyone who's managed to build their own business (online or offline)... This guide is built in particular for entrepreneurs who understand the value of great copy, but just don't feel they have the time or skillset to create it. This guide is your marketing tool box, filled with easy to follow marketing strategies any business use to maximize profits.

AGENCIES - I've been there!

Better results for your customers means higher rates for your agency, it's a simple fact. If you want to be able to justify higher rates, your focus needs to shift from getting more clients to getting better results for the ones you have! Use this guide as a platform for boosting their sales, so you can justify higher rates for your services.

COPYWRITERS - Obviously a powerful tool.

This one's pretty obvious, however something even the most seasoned copywriter will agree with is it doesn't matter how good you are ~ you can always get better. While this guide will help improve your skills it will also do something arguably more important... it'll help you save time. Use these methods at the start of your project to help get clarity and maximize each hours output!

INTERNET MARKETERS - I've helped quite a few, let me help you!

If you make a living selling things online than you know how important copy can be. Let this guide serve as your secret weapon to creating high converting landing pages and videos. If you hit a snag while writing simply open to one of the many methods for inspiration and starting points.

Pick up the full guide today for only $24.75! Cheers - if you have any questions just reply to this email (I do actually read each reply!). - Sean

"Bullet points are 'conversation starters' with your audience's subconscious."— Sean Vosler

(yes I quoted myself... shhh)

Sean here hoping you're chillin' on the beach enjoying a Margarita 📷... I'll let you get back to it shortly, but first I want to share with you an especially simple way to pull together high converting bullet points for your marketing.

I can hear the margarita falling to the sand in astonishment...

I know, I know, what an unbelievably exciting subject!

Take a moment to brush away the sand from your glass and let's dive into one of the more underrated tools in marketing. One that when handled correctly can multiply conversion rates immediately.

I'm sure you have hundreds of questions about bullet points (who doesn't) but let's get one basic one out of the way...

Why are they called "bullet points" in the first place?

I’m sure there’s the detailed dictionary, linguistically, analysis of the history of the term - but personally I rather like the built-in metaphor it brings to mind.

A "bullet", as in ammunition, is a magnificent metaphor for "bullet point" the literary symbol... even if that wasn’t meant to be.

A bullet point, much like an actual bullet, is...

• Direct and focused on one target.
• It is usually followed by other bullets.
• It can be incredibly powerful when used correctly.
• Both can be dangerous in the wrong hands (ok a real bullet probably more so, but you get the point).
• They should be viewed and used with care and respect.
• Note: THIS is an example of using bullet points as a summary tool, and is NOT the type of "bullet points" I'm talking about in this email... more on that shortly.

I am sure they are more relatable metaphorical attributes, but I’m already dangerously close to a politically incorrect statement, so let’s shift from metaphor to reality.

In marketing, bullet points are often incorrectly brushed off as just a type of summary... many writers casually summarize a product's features without much thought to the potential power and wasted real estate of the bullet point section.

📷 In marketing bullet points are a critical tool for both grabbing attention and driving action.

You see, one bullet may appeal to one specific type of individual, maybe one who's more emotionally driven. While another can be designed to appeal to another distinct type of personality. This is why I like to think of bullet points as "conversation starters" with my audience's subconscious, each having its own particular appeal and angle.

Let's take a look at how to craft remarkable bullet points to maximum results...

As you can see it's not all that complex, but that's the point! We want them to be focused and get to their point quickly without much fluff.

Nextly - Where should we be using bullet points?

There are different schools of thought but in marketing terms I find bullets to do best in the following situations:

• To summarize a large body of copy, distill it down to its key points but with the focus on the feature/benefits as much as the summation. This can come directly after the bulk of the copy, or between natural topic transitions.
• Summary of the benefits of taking action. Maybe it’s an invite to download something, register for a webinar, or event to just keep reading. Giving our reader a break from content and focusing more-so on the key point.
• A product breakdown, with the focus on the key benefits of different distinctive parts of the product or service.

Now here is something that even experienced marketers can improve on... expanding upon the BENEFIT in the bullet point. On the sales page for my book (I've also used this strategy many times on different products), you will notice that it doesn’t just list out a few different features/benefits... it lists at least 30 of them.

Some refer to specific chapters of the book others, while others might refer to just one specific paragraph in the book.

The point of this bullet point section isn’t to just list "what precisely in the book" as much as going into what really matters to the potential buyer: the results they can expect to experience if they purchase the book.

In short don’t just list what your product or service does, list out the benefits of its many distinct features.

Consider how they all work together to build upon the core promise of the product/service, this paints a beautiful picture for your prospect of an ideal result from making the purchase. This also creates an inform buyer, resulting in happier customers and can inspire action in even the most skeptical of prospects.

Now that you have the form and function of compelling bullet points, the next step is to answer the question:

What benefits are profoundly important to my audience?

Consider this,

Many of the benefits are clear to you...

... especially if you created the product/service to solve a problem for yourself.

However, there are always many benefits (often the most powerful ones) that our experience alone can't surface.

This is especially true if we are working for someone else’s product/service.

In my new book, there’s a specific chapter where I break down a research method anyone can use to craft unusually engaging benefit based bullet points.

Use this strategy for your own products/services, but it’s especially important if you are creating marketing materials for clients products/service!

I call the method "Community Arbitrage"... and it walks you through the specific steps to take to harness online reviews for benefit research.

Here's an example of how I crafted bullet points out of a review for a book in the client's personal development niche...

Above you can see how I'm pulling emotional points out of an Amazon book review and using the points to craft benefits for a clients product. If you're interested in how the full method works click here and pluck up your own copy of my 7 Figure Marketing Copy book.

The magic in this method is it gives you compelling insights into real-world experiences, the ups, and downs that your audience faces in your niche.

These are the kinds of barriers that are really hard to understand unless you've actually experienced them. It gives you the kind of perspective you need to quickly pull together both the emotional and logical benefits of your product/service.

These reviews, tragic or comedic, are based on real people experiences...

... the source of what actually appeals to the hearts and minds of readers.

Doesn't get any better than that!

This method gives you the ammunition for your own product/service that will put your marketing materials light years ahead of your completion. You're in for a treat if creating content for clients as well, not only will you be bringing them better results (making happier clients) you'll also find yourself creating better case studies for your business - ideally resulting in you increasing your rates.

Again, this is just one of several methods included in the 7 Figure Marketing Copy guide! Pick up your copy here today.

Now I have some good news, some great news, and some bad news...

The good news is for the next 72 hours you can pick up your own copy of my 7 Figure Marketing Copy guide during our earlybird launch for 75% off the retail price!

The great news is since we're in our earlybird phase of the launch, before the guide is completely revised, we're not just offering the discount - you're also unlocking LIFETIME updates ~ here's why that's important:

The plan...

1. earlybird launch (happening now) - 7 Figure Marketing guide digital BOOK. At a 75% Discount - This is what you'll receive today, the first 7 methods are complete, and I'm adding another every few days... (for better or worse I keep coming up with new strategies). -- The goal of the earlybird launch is to pull in a group of folks like yourself who either have an interest in marketing or entrepreneurship to help provide feedback on the content and case studies based on the methods.

2. refine (on-going) - Based on feedback on the guide I'll refine and clarify the content. Along with adding new methods based on strategies I have been using with my current clients and promotions.

3. video course production - Building upon the methods the next step is to create a interactive video course based on the methods. IF you join during our earlybird phase you will ALSO unlock this course when it's complete!

4. full retail launch - last but not least we'll be ending our earlybird pricing and opening the full retail of the course at $99 at least - from current feedback I'm leaning towards $249 for the final version.

If you'd like to save, unlock lifetime access, and get all the current and future marketing methods, then there's still time to unlock the full guide here!

***

TAP HERE to get a detailed look at what's all included in the guide, along with a list of all future methods in the works!

***

I'm more than confident that each one of these methods is worth far more than the book alone, however, my "end game" strategy isn't just to earn as much profit as possible from the book... It's to create a sustainable path of growth, with that in mind this book is designed to deliver at least 10x+ the value of its sticker price... It is the foundation of my brand, and as such the quality MUST be top notch. The only way that works is if it brings real results for real people.

Awesomely enough, it's already doing just that... (check out the reviews here)

As satisfying as it is to see this book sales take off, I have to admit that seeing folks actually USING these methods and getting results is far more satisfying... More satisfying than anything else I've experienced in my business by far!

Click here to take a look at the methods included for only $24.75 (lifetime)

If indeed you are enjoying a margarita on the beach I thank you for your time and attention (though I'm pretty bummed you didn't invite me). If you have any questions about the book itself feel free to reply to this email!

Never stop learning,

Sean Vosler - Increase Academy

P.S. Do yourself a favor and check out the list of bullet points here for examples of what I've found to be incredibly effective bullets.

P.S. Pt. 2 - What's the bad news I mentioned above? Well, I feel like I should probably say it's the fact that the earlybird is ending soon ~ however, I'm pretty excited about taking the price to $99, it's selling like hotcakes now ~ imagine when it's complete! So I guess that bad news is that I don't currently have a margaritta, I'm gonna go see what I can do about that.

P.S.S. In case you missed it in the past - here's a glimpse into what's inside the guide now and in the coming months:

* ATTENTION In the first 4 methods I'll break down several insane ways to brainstormattention-grabbing content that pulls your reader into your orbit.

* FOCUS One "arm-twisting" strategy to push your readers past / current / future anxieties to the side so they can focus on what you have to say.

* SOCIAL STRATEGY A caveman strategy you can use to place yourself at the head of the pack when it comes to authority and social proof.

* CASE STUDY STRAT Simple way to generate case studies to prove your point both logically and emotionally.

* THE KENDRICK LAMAR COPY RYTHM A 4 step process to transform your everyday boring copy to prophetically profound muses.

* EGO PATHOS LOGOS The math behind the highest converting copy for the last 100 years broken down into the proven conversion ratios.

* KNOW LIKE TRUST CHALLENGE CONVERT A detailed look at my high converting email sequence that you can copy/pste into your business.

* BANNER BLINDNESS BUSTER Key words you can use to take a browser out of their hypnotic state so they can actively pay attention to your message.

* HUNDREDS OF EXAMPLES I've combed through the best of the best examples of what's working now so you have clear cut examples to pull from.

* MAKE THEM FALL IN LOVE Writing copy is a lot like dating, I'll walk you through the seductive yet respectful ways to persuade your readers.

* HIGH CONVERTING SALES PAGE OUTLINE Simple to follow template built on the back of 100s of split tests, it's my highest converting page!

* BETTER EMAIL OPEN RATES Pick the right email subject line to boost opens, along with one trick to add a hidden "sub headline" to any email.

* OPT-IN RATE OPTIMIZED SQUEEZE PAGE TEMPLATE It's not always about the percentage that opt in, it's how many of those turn into buyers!

* KEEP THEM ON YOUR PAGES LONGER Bounce rates are a good indication of how engaging your content is, boost engagement with specifically engineered questions.

* EMOTION VS. LOGIC - BALANCE GUIDE What's the right ratio of "emotional copy" vs. "logical copy"? This will help save you from having to guess with a scientific break down of the two ratios.

* ETHICAL URGENCY & SCARCITY STRATEGIES FOR 2019 Do timers & limited quantities still help conversions? You bet they do... however, it's important you use them in the right way.

* STORY GENERATOR TEMPLATE Follow this simple step by step guide to creating magnetic and spellbinding stories to captivate and convert your audience.

📷 STOP - SNEAKY STRATEGY TO PULL IN "SKIMMERS" STOP your readers form "ignoring" key parts of your message with these simple eye-catching copy and graphic tools.

* ONE SIMPLE CHANGE TO TRIPLE PERCEIVED VALUE The value of your product or service isn't defined by what you THINK, it always comes down to the context your reader brings with them to the sales process.

* 37 ITEM SALES PAGE COPY CHECKLIST Use this for your own sites or clients to make sure you've hit all the key points in your messaging. (Can easily be the difference between a dud & a winning page!)

* 17 ITEM ADVERTISING COPY CHECKLIST Take the guesswork out of writing advertising copy with my tried and tested ad copy checklist.

* 22 ITEM LEAD GENERATION COPY CHECKLIST It's not just about getting the lead, you need to make sure they're nurtured! Use this checklist to verify you have everything in place to turn a lead into a life long buyer & fan!

* CASE STUDY 1 - BTS OF MY FIRST $500K (Profit) CLIENT Detailed break down on what it took for me to find, land, and close a 500k profit deal (from a single client!) for my agency.

* CASE STUDY 2 - BTS OF MY FIRST $227K (Revenue) EMAIL Watch as I break down one of the highest converting emails and learn how to use the principles behind it in your own writing.

* CASE STUDY 3 - BTS OF MY DAILY EMAIL TECHNIQUE You should be writing your email list MORE, let me show you how to constantly come up with ideas & content to send, without burning out your audience.

If you sell anything, online or off, I'm sure it's clear that even just one take away from this guide can be worth a LOT to your business, or to your client's business.

EARLY BIRD BONUS Unlock 200+ example headlines for 5 different niches. These are amazing resources for the agency owners out there.

I can hear you thinking...

"So like 75% off of what, like $10,000?"

Nope, retail on this guide is only $99...

HOWEVER, during our earlybird launch, you can unlock for only $24.75 (tap).

Discount is live while link still works to our earlybird page.

Sound crazy? That's the goal!

I'm a BIG believer in the concept of "under promise and over deliver"... and this guide is the cornerstone of that belief.

I also believe people have a responsibility to pass on their skills, and the right to monetize their knowledge. The guide isn't just a collection of copywriting strategies, my goal is for it to become a central reference in your business for all things marketing.

Whenever you start to write an email, an ad, a blog post... whatever it is... I'm dead set on making this guide the first place you'll look for guidance!

Look forward to seeing you in the member's area along with the FB networking group!

P.P.P.P.S - I HATE it when the "upsell" to a product is an EXTENSION of the product, something that should have been included in the first place, so full transparency there is an optional upsell that is a compliment to the product... but really only if you run an agency. So don't feel like you're only going to get "half the good stuff" at this low low earlybird price - you get the full copy guide! Check it out here.

Last but not least - Who's this guide for? (For those who are curious)

SMALL BUSINESS OWNERS - I started this guide for you!

I have mad respect for anyone who's managed to build their own business (online or offline)... This guide is built in particular for entrepreneurs who understand the value of great copy, but just don't feel they have the time or skillset to create it. This guide is your marketing tool box, filled with easy to follow marketing strategies any business use to maximize profits.

AGENCIES - I've been there!

Better results for your customers means higher rates for your agency, it's a simple fact. If you want to be able to justify higher rates, your focus needs to shift from getting more clients to getting better results for the ones you have! Use this guide as a platform for boosting their sales, so you can justify higher rates for your services.

COPYWRITERS - Obviously a powerful tool.

This one's pretty obvious, however something even the most seasoned copywriter will agree with is it doesn't matter how good you are ~ you can always get better. While this guide will help improve your skills it will also do something arguably more important... it'll help you save time. Use these methods at the start of your project to help get clarity and maximize each hours output!

INTERNET MARKETERS - I've helped quite a few, let me help you!

If you make a living selling things online than you know how important copy can be. Let this guide serve as your secret weapon to creating high converting landing pages and videos. If you hit a snag while writing simply open to one of the many methods for inspiration and starting points.

Pick up the full guide today for only $24.75! Cheers - if you have any questions just reply to this email (I do actually read each reply!). - Sean

"Bullet points are 'conversation starters' with your audience's subconscious."— Sean Vosler

(yes I quoted myself... shhh)

Sean here hoping you're chillin' on the beach enjoying a Margarita 📷... I'll let you get back to it shortly, but first I want to share with you an especially simple way to pull together high converting bullet points for your marketing.

I can hear the margarita falling to the sand in astonishment...

I know, I know, what an unbelievably exciting subject!

Take a moment to brush away the sand from your glass and let's dive into one of the more underrated tools in marketing. One that when handled correctly can multiply conversion rates immediately.

I'm sure you have hundreds of questions about bullet points (who doesn't) but let's get one basic one out of the way...

Why are they called "bullet points" in the first place?

I’m sure there’s the detailed dictionary, linguistically, analysis of the history of the term - but personally I rather like the built-in metaphor it brings to mind.

A "bullet", as in ammunition, is a magnificent metaphor for "bullet point" the literary symbol... even if that wasn’t meant to be.

A bullet point, much like an actual bullet, is...

• Direct and focused on one target.
• It is usually followed by other bullets.
• It can be incredibly powerful when used correctly.
• Both can be dangerous in the wrong hands (ok a real bullet probably more so, but you get the point).
• They should be viewed and used with care and respect.
• Note: THIS is an example of using bullet points as a summary tool, and is NOT the type of "bullet points" I'm talking about in this email... more on that shortly.

I am sure they are more relatable metaphorical attributes, but I’m already dangerously close to a politically incorrect statement, so let’s shift from metaphor to reality.

In marketing, bullet points are often incorrectly brushed off as just a type of summary... many writers casually summarize a product's features without much thought to the potential power and wasted real estate of the bullet point section.

📷 In marketing bullet points are a critical tool for both grabbing attention and driving action.

You see, one bullet may appeal to one specific type of individual, maybe one who's more emotionally driven. While another can be designed to appeal to another distinct type of personality. This is why I like to think of bullet points as "conversation starters" with my audience's subconscious, each having its own particular appeal and angle.

Let's take a look at how to craft remarkable bullet points to maximum results...

As you can see it's not all that complex, but that's the point! We want them to be focused and get to their point quickly without much fluff.

Nextly - Where should we be using bullet points?

There are different schools of thought but in marketing terms I find bullets to do best in the following situations:

• To summarize a large body of copy, distill it down to its key points but with the focus on the feature/benefits as much as the summation. This can come directly after the bulk of the copy, or between natural topic transitions.
• Summary of the benefits of taking action. Maybe it’s an invite to download something, register for a webinar, or event to just keep reading. Giving our reader a break from content and focusing more-so on the key point.
• A product breakdown, with the focus on the key benefits of different distinctive parts of the product or service.

Now here is something that even experienced marketers can improve on... expanding upon the BENEFIT in the bullet point. On the sales page for my book (I've also used this strategy many times on different products), you will notice that it doesn’t just list out a few different features/benefits... it lists at least 30 of them.

Some refer to specific chapters of the book others, while others might refer to just one specific paragraph in the book.

The point of this bullet point section isn’t to just list "what precisely in the book" as much as going into what really matters to the potential buyer: the results they can expect to experience if they purchase the book.

In short don’t just list what your product or service does, list out the benefits of its many distinct features.

Consider how they all work together to build upon the core promise of the product/service, this paints a beautiful picture for your prospect of an ideal result from making the purchase. This also creates an inform buyer, resulting in happier customers and can inspire action in even the most skeptical of prospects.

Now that you have the form and function of compelling bullet points, the next step is to answer the question:

What benefits are profoundly important to my audience?

Consider this,

Many of the benefits are clear to you...

... especially if you created the product/service to solve a problem for yourself.

However, there are always many benefits (often the most powerful ones) that our experience alone can't surface.

This is especially true if we are working for someone else’s product/service.

In my new book, there’s a specific chapter where I break down a research method anyone can use to craft unusually engaging benefit based bullet points.

Use this strategy for your own products/services, but it’s especially important if you are creating marketing materials for clients products/service!

I call the method "Community Arbitrage"... and it walks you through the specific steps to take to harness online reviews for benefit research.

Here's an example of how I crafted bullet points out of a review for a book in the client's personal development niche...

Above you can see how I'm pulling emotional points out of an Amazon book review and using the points to craft benefits for a clients product. If you're interested in how the full method works click here and pluck up your own copy of my 7 Figure Marketing Copy book.

The magic in this method is it gives you compelling insights into real-world experiences, the ups, and downs that your audience faces in your niche.

These are the kinds of barriers that are really hard to understand unless you've actually experienced them. It gives you the kind of perspective you need to quickly pull together both the emotional and logical benefits of your product/service.

These reviews, tragic or comedic, are based on real people experiences...

... the source of what actually appeals to the hearts and minds of readers.

Doesn't get any better than that!

This method gives you the ammunition for your own product/service that will put your marketing materials light years ahead of your completion. You're in for a treat if creating content for clients as well, not only will you be bringing them better results (making happier clients) you'll also find yourself creating better case studies for your business - ideally resulting in you increasing your rates.

Again, this is just one of several methods included in the 7 Figure Marketing Copy guide! Pick up your copy here today.

Now I have some good news, some great news, and some bad news...

The good news is for the next 72 hours you can pick up your own copy of my 7 Figure Marketing Copy guide during our earlybird launch for 75% off the retail price!

The great news is since we're in our earlybird phase of the launch, before the guide is completely revised, we're not just offering the discount - you're also unlocking LIFETIME updates ~ here's why that's important:

The plan...

1. earlybird launch (happening now) - 7 Figure Marketing guide digital BOOK. At a 75% Discount - This is what you'll receive today, the first 7 methods are complete, and I'm adding another every few days... (for better or worse I keep coming up with new strategies). -- The goal of the earlybird launch is to pull in a group of folks like yourself who either have an interest in marketing or entrepreneurship to help provide feedback on the content and case studies based on the methods.

2. refine (on-going) - Based on feedback on the guide I'll refine and clarify the content. Along with adding new methods based on strategies I have been using with my current clients and promotions.

3. video course production - Building upon the methods the next step is to create a interactive video course based on the methods. IF you join during our earlybird phase you will ALSO unlock this course when it's complete!

4. full retail launch - last but not least we'll be ending our earlybird pricing and opening the full retail of the course at $99 at least - from current feedback I'm leaning towards $249 for the final version.

If you'd like to save, unlock lifetime access, and get all the current and future marketing methods, then there's still time to unlock the full guide here!

***

TAP HERE to get a detailed look at what's all included in the guide, along with a list of all future methods in the works!

***

I'm more than confident that each one of these methods is worth far more than the book alone, however, my "end game" strategy isn't just to earn as much profit as possible from the book... It's to create a sustainable path of growth, with that in mind this book is designed to deliver at least 10x+ the value of its sticker price... It is the foundation of my brand, and as such the quality MUST be top notch. The only way that works is if it brings real results for real people.

Awesomely enough, it's already doing just that... (check out the reviews here)

As satisfying as it is to see this book sales take off, I have to admit that seeing folks actually USING these methods and getting results is far more satisfying... More satisfying than anything else I've experienced in my business by far!

Click here to take a look at the methods included for only $24.75 (lifetime)

If indeed you are enjoying a margarita on the beach I thank you for your time and attention (though I'm pretty bummed you didn't invite me). If you have any questions about the book itself feel free to reply to this email!

Never stop learning,

Sean Vosler - Increase Academy

P.S. Do yourself a favor and check out the list of bullet points here for examples of what I've found to be incredibly effective bullets.

P.S. Pt. 2 - What's the bad news I mentioned above? Well, I feel like I should probably say it's the fact that the earlybird is ending soon ~ however, I'm pretty excited about taking the price to $99, it's selling like hotcakes now ~ imagine when it's complete! So I guess that bad news is that I don't currently have a margaritta, I'm gonna go see what I can do about that.

P.S.S. In case you missed it in the past - here's a glimpse into what's inside the guide now and in the coming months:

* ATTENTION In the first 4 methods I'll break down several insane ways to brainstormattention-grabbing content that pulls your reader into your orbit.

* FOCUS One "arm-twisting" strategy to push your readers past / current / future anxieties to the side so they can focus on what you have to say.

* SOCIAL STRATEGY A caveman strategy you can use to place yourself at the head of the pack when it comes to authority and social proof.

* CASE STUDY STRAT Simple way to generate case studies to prove your point both logically and emotionally.

* THE KENDRICK LAMAR COPY RYTHM A 4 step process to transform your everyday boring copy to prophetically profound muses.

* EGO PATHOS LOGOS The math behind the highest converting copy for the last 100 years broken down into the proven conversion ratios.

* KNOW LIKE TRUST CHALLENGE CONVERT A detailed look at my high converting email sequence that you can copy/pste into your business.

* BANNER BLINDNESS BUSTER Key words you can use to take a browser out of their hypnotic state so they can actively pay attention to your message.

* HUNDREDS OF EXAMPLES I've combed through the best of the best examples of what's working now so you have clear cut examples to pull from.

* MAKE THEM FALL IN LOVE Writing copy is a lot like dating, I'll walk you through the seductive yet respectful ways to persuade your readers.

* HIGH CONVERTING SALES PAGE OUTLINE Simple to follow template built on the back of 100s of split tests, it's my highest converting page!

* BETTER EMAIL OPEN RATES Pick the right email subject line to boost opens, along with one trick to add a hidden "sub headline" to any email.

* OPT-IN RATE OPTIMIZED SQUEEZE PAGE TEMPLATE It's not always about the percentage that opt in, it's how many of those turn into buyers!

* KEEP THEM ON YOUR PAGES LONGER Bounce rates are a good indication of how engaging your content is, boost engagement with specifically engineered questions.

* EMOTION VS. LOGIC - BALANCE GUIDE What's the right ratio of "emotional copy" vs. "logical copy"? This will help save you from having to guess with a scientific break down of the two ratios.

* ETHICAL URGENCY & SCARCITY STRATEGIES FOR 2019 Do timers & limited quantities still help conversions? You bet they do... however, it's important you use them in the right way.

* STORY GENERATOR TEMPLATE Follow this simple step by step guide to creating magnetic and spellbinding stories to captivate and convert your audience.

📷 STOP - SNEAKY STRATEGY TO PULL IN "SKIMMERS" STOP your readers form "ignoring" key parts of your message with these simple eye-catching copy and graphic tools.

* ONE SIMPLE CHANGE TO TRIPLE PERCEIVED VALUE The value of your product or service isn't defined by what you THINK, it always comes down to the context your reader brings with them to the sales process.

* 37 ITEM SALES PAGE COPY CHECKLIST Use this for your own sites or clients to make sure you've hit all the key points in your messaging. (Can easily be the difference between a dud & a winning page!)

* 17 ITEM ADVERTISING COPY CHECKLIST Take the guesswork out of writing advertising copy with my tried and tested ad copy checklist.

* 22 ITEM LEAD GENERATION COPY CHECKLIST It's not just about getting the lead, you need to make sure they're nurtured! Use this checklist to verify you have everything in place to turn a lead into a life long buyer & fan!

* CASE STUDY 1 - BTS OF MY FIRST $500K (Profit) CLIENT Detailed break down on what it took for me to find, land, and close a 500k profit deal (from a single client!) for my agency.

* CASE STUDY 2 - BTS OF MY FIRST $227K (Revenue) EMAIL Watch as I break down one of the highest converting emails and learn how to use the principles behind it in your own writing.

* CASE STUDY 3 - BTS OF MY DAILY EMAIL TECHNIQUE You should be writing your email list MORE, let me show you how to constantly come up with ideas & content to send, without burning out your audience.

If you sell anything, online or off, I'm sure it's clear that even just one take away from this guide can be worth a LOT to your business, or to your client's business.

EARLY BIRD BONUS Unlock 200+ example headlines for 5 different niches. These are amazing resources for the agency owners out there.

I can hear you thinking...

"So like 75% off of what, like $10,000?"

Nope, retail on this guide is only $99...

HOWEVER, during our earlybird launch, you can unlock for only $24.75 (tap).

Discount is live while link still works to our earlybird page.

Sound crazy? That's the goal!

I'm a BIG believer in the concept of "under promise and over deliver"... and this guide is the cornerstone of that belief.

I also believe people have a responsibility to pass on their skills, and the right to monetize their knowledge. The guide isn't just a collection of copywriting strategies, my goal is for it to become a central reference in your business for all things marketing.

Whenever you start to write an email, an ad, a blog post... whatever it is... I'm dead set on making this guide the first place you'll look for guidance!

Look forward to seeing you in the member's area along with the FB networking group!

P.P.P.P.S - I HATE it when the "upsell" to a product is an EXTENSION of the product, something that should have been included in the first place, so full transparency there is an optional upsell that is a compliment to the product... but really only if you run an agency. So don't feel like you're only going to get "half the good stuff" at this low low earlybird price - you get the full copy guide! Check it out here.

Last but not least - Who's this guide for? (For those who are curious)

SMALL BUSINESS OWNERS - I started this guide for you!

I have mad respect for anyone who's managed to build their own business (online or offline)... This guide is built in particular for entrepreneurs who understand the value of great copy, but just don't feel they have the time or skillset to create it. This guide is your marketing tool box, filled with easy to follow marketing strategies any business use to maximize profits.

AGENCIES - I've been there!

Better results for your customers means higher rates for your agency, it's a simple fact. If you want to be able to justify higher rates, your focus needs to shift from getting more clients to getting better results for the ones you have! Use this guide as a platform for boosting their sales, so you can justify higher rates for your services.

COPYWRITERS - Obviously a powerful tool.

This one's pretty obvious, however something even the most seasoned copywriter will agree with is it doesn't matter how good you are ~ you can always get better. While this guide will help improve your skills it will also do something arguably more important... it'll help you save time. Use these methods at the start of your project to help get clarity and maximize each hours output!

INTERNET MARKETERS - I've helped quite a few, let me help you!

If you make a living selling things online than you know how important copy can be. Let this guide serve as your secret weapon to creating high converting landing pages and videos. If you hit a snag while writing simply open to one of the many methods for inspiration and starting points.

Pick up the full guide today for only $24.75! Cheers - if you have any questions just reply to this email (I do actually read each reply!). - Sean

"Bullet points are 'conversation starters' with your audience's subconscious."— Sean Vosler

(yes I quoted myself... shhh)

Sean here hoping you're chillin' on the beach enjoying a Margarita 📷... I'll let you get back to it shortly, but first I want to share with you an especially simple way to pull together high converting bullet points for your marketing.

I can hear the margarita falling to the sand in astonishment...

I know, I know, what an unbelievably exciting subject!

Take a moment to brush away the sand from your glass and let's dive into one of the more underrated tools in marketing. One that when handled correctly can multiply conversion rates immediately.

I'm sure you have hundreds of questions about bullet points (who doesn't) but let's get one basic one out of the way...

Why are they called "bullet points" in the first place?

I’m sure there’s the detailed dictionary, linguistically, analysis of the history of the term - but personally I rather like the built-in metaphor it brings to mind.

A "bullet", as in ammunition, is a magnificent metaphor for "bullet point" the literary symbol... even if that wasn’t meant to be.

A bullet point, much like an actual bullet, is...

• Direct and focused on one target.
• It is usually followed by other bullets.
• It can be incredibly powerful when used correctly.
• Both can be dangerous in the wrong hands (ok a real bullet probably more so, but you get the point).
• They should be viewed and used with care and respect.
• Note: THIS is an example of using bullet points as a summary tool, and is NOT the type of "bullet points" I'm talking about in this email... more on that shortly.

I am sure they are more relatable metaphorical attributes, but I’m already dangerously close to a politically incorrect statement, so let’s shift from metaphor to reality.

In marketing, bullet points are often incorrectly brushed off as just a type of summary... many writers casually summarize a product's features without much thought to the potential power and wasted real estate of the bullet point section.

📷 In marketing bullet points are a critical tool for both grabbing attention and driving action.

You see, one bullet may appeal to one specific type of individual, maybe one who's more emotionally driven. While another can be designed to appeal to another distinct type of personality. This is why I like to think of bullet points as "conversation starters" with my audience's subconscious, each having its own particular appeal and angle.

Let's take a look at how to craft remarkable bullet points to maximum results...

As you can see it's not all that complex, but that's the point! We want them to be focused and get to their point quickly without much fluff.

Nextly - Where should we be using bullet points?

There are different schools of thought but in marketing terms I find bullets to do best in the following situations:

• To summarize a large body of copy, distill it down to its key points but with the focus on the feature/benefits as much as the summation. This can come directly after the bulk of the copy, or between natural topic transitions.
• Summary of the benefits of taking action. Maybe it’s an invite to download something, register for a webinar, or event to just keep reading. Giving our reader a break from content and focusing more-so on the key point.
• A product breakdown, with the focus on the key benefits of different distinctive parts of the product or service.

Now here is something that even experienced marketers can improve on... expanding upon the BENEFIT in the bullet point. On the sales page for my book (I've also used this strategy many times on different products), you will notice that it doesn’t just list out a few different features/benefits... it lists at least 30 of them.

Some refer to specific chapters of the book others, while others might refer to just one specific paragraph in the book.

The point of this bullet point section isn’t to just list "what precisely in the book" as much as going into what really matters to the potential buyer: the results they can expect to experience if they purchase the book.

In short don’t just list what your product or service does, list out the benefits of its many distinct features.

Consider how they all work together to build upon the core promise of the product/service, this paints a beautiful picture for your prospect of an ideal result from making the purchase. This also creates an inform buyer, resulting in happier customers and can inspire action in even the most skeptical of prospects.

Now that you have the form and function of compelling bullet points, the next step is to answer the question:

What benefits are profoundly important to my audience?

Consider this,

Many of the benefits are clear to you...

... especially if you created the product/service to solve a problem for yourself.

However, there are always many benefits (often the most powerful ones) that our experience alone can't surface.

This is especially true if we are working for someone else’s product/service.

In my new book, there’s a specific chapter where I break down a research method anyone can use to craft unusually engaging benefit based bullet points.

Use this strategy for your own products/services, but it’s especially important if you are creating marketing materials for clients products/service!

I call the method "Community Arbitrage"... and it walks you through the specific steps to take to harness online reviews for benefit research.

Here's an example of how I crafted bullet points out of a review for a book in the client's personal development niche...

Above you can see how I'm pulling emotional points out of an Amazon book review and using the points to craft benefits for a clients product. If you're interested in how the full method works click here and pluck up your own copy of my 7 Figure Marketing Copy book.

The magic in this method is it gives you compelling insights into real-world experiences, the ups, and downs that your audience faces in your niche.

These are the kinds of barriers that are really hard to understand unless you've actually experienced them. It gives you the kind of perspective you need to quickly pull together both the emotional and logical benefits of your product/service.

These reviews, tragic or comedic, are based on real people experiences...

... the source of what actually appeals to the hearts and minds of readers.

Doesn't get any better than that!

This method gives you the ammunition for your own product/service that will put your marketing materials light years ahead of your completion. You're in for a treat if creating content for clients as well, not only will you be bringing them better results (making happier clients) you'll also find yourself creating better case studies for your business - ideally resulting in you increasing your rates.

Again, this is just one of several methods included in the 7 Figure Marketing Copy guide! Pick up your copy here today.

Now I have some good news, some great news, and some bad news...

The good news is for the next 72 hours you can pick up your own copy of my 7 Figure Marketing Copy guide during our earlybird launch for 75% off the retail price!

The great news is since we're in our earlybird phase of the launch, before the guide is completely revised, we're not just offering the discount - you're also unlocking LIFETIME updates ~ here's why that's important:

The plan...

1. earlybird launch (happening now) - 7 Figure Marketing guide digital BOOK. At a 75% Discount - This is what you'll receive today, the first 7 methods are complete, and I'm adding another every few days... (for better or worse I keep coming up with new strategies). -- The goal of the earlybird launch is to pull in a group of folks like yourself who either have an interest in marketing or entrepreneurship to help provide feedback on the content and case studies based on the methods.

2. refine (on-going) - Based on feedback on the guide I'll refine and clarify the content. Along with adding new methods based on strategies I have been using with my current clients and promotions.

3. video course production - Building upon the methods the next step is to create a interactive video course based on the methods. IF you join during our earlybird phase you will ALSO unlock this course when it's complete!

4. full retail launch - last but not least we'll be ending our earlybird pricing and opening the full retail of the course at $99 at least - from current feedback I'm leaning towards $249 for the final version.

If you'd like to save, unlock lifetime access, and get all the current and future marketing methods, then there's still time to unlock the full guide here!

***

TAP HERE to get a detailed look at what's all included in the guide, along with a list of all future methods in the works!

***

I'm more than confident that each one of these methods is worth far more than the book alone, however, my "end game" strategy isn't just to earn as much profit as possible from the book... It's to create a sustainable path of growth, with that in mind this book is designed to deliver at least 10x+ the value of its sticker price... It is the foundation of my brand, and as such the quality MUST be top notch. The only way that works is if it brings real results for real people.

Awesomely enough, it's already doing just that... (check out the reviews here)

As satisfying as it is to see this book sales take off, I have to admit that seeing folks actually USING these methods and getting results is far more satisfying... More satisfying than anything else I've experienced in my business by far!

Click here to take a look at the methods included for only $24.75 (lifetime)

If indeed you are enjoying a margarita on the beach I thank you for your time and attention (though I'm pretty bummed you didn't invite me). If you have any questions about the book itself feel free to reply to this email!

Never stop learning,

Sean Vosler - Increase Academy

P.S. Do yourself a favor and check out the list of bullet points here for examples of what I've found to be incredibly effective bullets.

P.S. Pt. 2 - What's the bad news I mentioned above? Well, I feel like I should probably say it's the fact that the earlybird is ending soon ~ however, I'm pretty excited about taking the price to $99, it's selling like hotcakes now ~ imagine when it's complete! So I guess that bad news is that I don't currently have a margaritta, I'm gonna go see what I can do about that.

P.S.S. In case you missed it in the past - here's a glimpse into what's inside the guide now and in the coming months:

* ATTENTION In the first 4 methods I'll break down several insane ways to brainstormattention-grabbing content that pulls your reader into your orbit.

* FOCUS One "arm-twisting" strategy to push your readers past / current / future anxieties to the side so they can focus on what you have to say.

* SOCIAL STRATEGY A caveman strategy you can use to place yourself at the head of the pack when it comes to authority and social proof.

* CASE STUDY STRAT Simple way to generate case studies to prove your point both logically and emotionally.

* THE KENDRICK LAMAR COPY RYTHM A 4 step process to transform your everyday boring copy to prophetically profound muses.

* EGO PATHOS LOGOS The math behind the highest converting copy for the last 100 years broken down into the proven conversion ratios.

* KNOW LIKE TRUST CHALLENGE CONVERT A detailed look at my high converting email sequence that you can copy/pste into your business.

* BANNER BLINDNESS BUSTER Key words you can use to take a browser out of their hypnotic state so they can actively pay attention to your message.

* HUNDREDS OF EXAMPLES I've combed through the best of the best examples of what's working now so you have clear cut examples to pull from.

* MAKE THEM FALL IN LOVE Writing copy is a lot like dating, I'll walk you through the seductive yet respectful ways to persuade your readers.

* HIGH CONVERTING SALES PAGE OUTLINE Simple to follow template built on the back of 100s of split tests, it's my highest converting page!

* BETTER EMAIL OPEN RATES Pick the right email subject line to boost opens, along with one trick to add a hidden "sub headline" to any email.

* OPT-IN RATE OPTIMIZED SQUEEZE PAGE TEMPLATE It's not always about the percentage that opt in, it's how many of those turn into buyers!

* KEEP THEM ON YOUR PAGES LONGER Bounce rates are a good indication of how engaging your content is, boost engagement with specifically engineered questions.

* EMOTION VS. LOGIC - BALANCE GUIDE What's the right ratio of "emotional copy" vs. "logical copy"? This will help save you from having to guess with a scientific break down of the two ratios.

* ETHICAL URGENCY & SCARCITY STRATEGIES FOR 2019 Do timers & limited quantities still help conversions? You bet they do... however, it's important you use them in the right way.

* STORY GENERATOR TEMPLATE Follow this simple step by step guide to creating magnetic and spellbinding stories to captivate and convert your audience.

📷 STOP - SNEAKY STRATEGY TO PULL IN "SKIMMERS" STOP your readers form "ignoring" key parts of your message with these simple eye-catching copy and graphic tools.

* ONE SIMPLE CHANGE TO TRIPLE PERCEIVED VALUE The value of your product or service isn't defined by what you THINK, it always comes down to the context your reader brings with them to the sales process.

* 37 ITEM SALES PAGE COPY CHECKLIST Use this for your own sites or clients to make sure you've hit all the key points in your messaging. (Can easily be the difference between a dud & a winning page!)

* 17 ITEM ADVERTISING COPY CHECKLIST Take the guesswork out of writing advertising copy with my tried and tested ad copy checklist.

* 22 ITEM LEAD GENERATION COPY CHECKLIST It's not just about getting the lead, you need to make sure they're nurtured! Use this checklist to verify you have everything in place to turn a lead into a life long buyer & fan!

* CASE STUDY 1 - BTS OF MY FIRST $500K (Profit) CLIENT Detailed break down on what it took for me to find, land, and close a 500k profit deal (from a single client!) for my agency.

* CASE STUDY 2 - BTS OF MY FIRST $227K (Revenue) EMAIL Watch as I break down one of the highest converting emails and learn how to use the principles behind it in your own writing.

* CASE STUDY 3 - BTS OF MY DAILY EMAIL TECHNIQUE You should be writing your email list MORE, let me show you how to constantly come up with ideas & content to send, without burning out your audience.

If you sell anything, online or off, I'm sure it's clear that even just one take away from this guide can be worth a LOT to your business, or to your client's business.

EARLY BIRD BONUS Unlock 200+ example headlines for 5 different niches. These are amazing resources for the agency owners out there.

I can hear you thinking...

"So like 75% off of what, like $10,000?"

Nope, retail on this guide is only $99...

HOWEVER, during our earlybird launch, you can unlock for only $24.75 (tap).

Discount is live while link still works to our earlybird page.

Sound crazy? That's the goal!

I'm a BIG believer in the concept of "under promise and over deliver"... and this guide is the cornerstone of that belief.

I also believe people have a responsibility to pass on their skills, and the right to monetize their knowledge. The guide isn't just a collection of copywriting strategies, my goal is for it to become a central reference in your business for all things marketing.

Whenever you start to write an email, an ad, a blog post... whatever it is... I'm dead set on making this guide the first place you'll look for guidance!

Look forward to seeing you in the member's area along with the FB networking group!

P.P.P.P.S - I HATE it when the "upsell" to a product is an EXTENSION of the product, something that should have been included in the first place, so full transparency there is an optional upsell that is a compliment to the product... but really only if you run an agency. So don't feel like you're only going to get "half the good stuff" at this low low earlybird price - you get the full copy guide! Check it out here.

Last but not least - Who's this guide for? (For those who are curious)

SMALL BUSINESS OWNERS - I started this guide for you!

I have mad respect for anyone who's managed to build their own business (online or offline)... This guide is built in particular for entrepreneurs who understand the value of great copy, but just don't feel they have the time or skillset to create it. This guide is your marketing tool box, filled with easy to follow marketing strategies any business use to maximize profits.

AGENCIES - I've been there!

Better results for your customers means higher rates for your agency, it's a simple fact. If you want to be able to justify higher rates, your focus needs to shift from getting more clients to getting better results for the ones you have! Use this guide as a platform for boosting their sales, so you can justify higher rates for your services.

COPYWRITERS - Obviously a powerful tool.

This one's pretty obvious, however something even the most seasoned copywriter will agree with is it doesn't matter how good you are ~ you can always get better. While this guide will help improve your skills it will also do something arguably more important... it'll help you save time. Use these methods at the start of your project to help get clarity and maximize each hours output!

INTERNET MARKETERS - I've helped quite a few, let me help you!

If you make a living selling things online than you know how important copy can be. Let this guide serve as your secret weapon to creating high converting landing pages and videos. If you hit a snag while writing simply open to one of the many methods for inspiration and starting points.

Pick up the full guide today for only $24.75! Cheers - if you have any questions just reply to this email (I do actually read each reply!). - Sean

"Bullet points are 'conversation starters' with your audience's subconscious."— Sean Vosler

(yes I quoted myself... shhh)

Sean here hoping you're chillin' on the beach enjoying a Margarita 📷... I'll let you get back to it shortly, but first I want to share with you an especially simple way to pull together high converting bullet points for your marketing.

I can hear the margarita falling to the sand in astonishment...

I know, I know, what an unbelievably exciting subject!

Take a moment to brush away the sand from your glass and let's dive into one of the more underrated tools in marketing. One that when handled correctly can multiply conversion rates immediately.

I'm sure you have hundreds of questions about bullet points (who doesn't) but let's get one basic one out of the way...

Why are they called "bullet points" in the first place?

I’m sure there’s the detailed dictionary, linguistically, analysis of the history of the term - but personally I rather like the built-in metaphor it brings to mind.

A "bullet", as in ammunition, is a magnificent metaphor for "bullet point" the literary symbol... even if that wasn’t meant to be.

A bullet point, much like an actual bullet, is...

• Direct and focused on one target.
• It is usually followed by other bullets.
• It can be incredibly powerful when used correctly.
• Both can be dangerous in the wrong hands (ok a real bullet probably more so, but you get the point).
• They should be viewed and used with care and respect.
• Note: THIS is an example of using bullet points as a summary tool, and is NOT the type of "bullet points" I'm talking about in this email... more on that shortly.

I am sure they are more relatable metaphorical attributes, but I’m already dangerously close to a politically incorrect statement, so let’s shift from metaphor to reality.

In marketing, bullet points are often incorrectly brushed off as just a type of summary... many writers casually summarize a product's features without much thought to the potential power and wasted real estate of the bullet point section.

📷 In marketing bullet points are a critical tool for both grabbing attention and driving action.

You see, one bullet may appeal to one specific type of individual, maybe one who's more emotionally driven. While another can be designed to appeal to another distinct type of personality. This is why I like to think of bullet points as "conversation starters" with my audience's subconscious, each having its own particular appeal and angle.

Let's take a look at how to craft remarkable bullet points to maximum results...

As you can see it's not all that complex, but that's the point! We want them to be focused and get to their point quickly without much fluff.

Nextly - Where should we be using bullet points?

There are different schools of thought but in marketing terms I find bullets to do best in the following situations:

• To summarize a large body of copy, distill it down to its key points but with the focus on the feature/benefits as much as the summation. This can come directly after the bulk of the copy, or between natural topic transitions.
• Summary of the benefits of taking action. Maybe it’s an invite to download something, register for a webinar, or event to just keep reading. Giving our reader a break from content and focusing more-so on the key point.
• A product breakdown, with the focus on the key benefits of different distinctive parts of the product or service.

Now here is something that even experienced marketers can improve on... expanding upon the BENEFIT in the bullet point. On the sales page for my book (I've also used this strategy many times on different products), you will notice that it doesn’t just list out a few different features/benefits... it lists at least 30 of them.

Some refer to specific chapters of the book others, while others might refer to just one specific paragraph in the book.

The point of this bullet point section isn’t to just list "what precisely in the book" as much as going into what really matters to the potential buyer: the results they can expect to experience if they purchase the book.

In short don’t just list what your product or service does, list out the benefits of its many distinct features.

Consider how they all work together to build upon the core promise of the product/service, this paints a beautiful picture for your prospect of an ideal result from making the purchase. This also creates an inform buyer, resulting in happier customers and can inspire action in even the most skeptical of prospects.

Now that you have the form and function of compelling bullet points, the next step is to answer the question:

What benefits are profoundly important to my audience?

Consider this,

Many of the benefits are clear to you...

... especially if you created the product/service to solve a problem for yourself.

However, there are always many benefits (often the most powerful ones) that our experience alone can't surface.

This is especially true if we are working for someone else’s product/service.

In my new book, there’s a specific chapter where I break down a research method anyone can use to craft unusually engaging benefit based bullet points.

Use this strategy for your own products/services, but it’s especially important if you are creating marketing materials for clients products/service!

I call the method "Community Arbitrage"... and it walks you through the specific steps to take to harness online reviews for benefit research.

Here's an example of how I crafted bullet points out of a review for a book in the client's personal development niche...

Above you can see how I'm pulling emotional points out of an Amazon book review and using the points to craft benefits for a clients product. If you're interested in how the full method works click here and pluck up your own copy of my 7 Figure Marketing Copy book.

The magic in this method is it gives you compelling insights into real-world experiences, the ups, and downs that your audience faces in your niche.

These are the kinds of barriers that are really hard to understand unless you've actually experienced them. It gives you the kind of perspective you need to quickly pull together both the emotional and logical benefits of your product/service.

These reviews, tragic or comedic, are based on real people experiences...

... the source of what actually appeals to the hearts and minds of readers.

Doesn't get any better than that!

This method gives you the ammunition for your own product/service that will put your marketing materials light years ahead of your completion. You're in for a treat if creating content for clients as well, not only will you be bringing them better results (making happier clients) you'll also find yourself creating better case studies for your business - ideally resulting in you increasing your rates.

Again, this is just one of several methods included in the 7 Figure Marketing Copy guide! Pick up your copy here today.

Now I have some good news, some great news, and some bad news...

The good news is for the next 72 hours you can pick up your own copy of my 7 Figure Marketing Copy guide during our earlybird launch for 75% off the retail price!

The great news is since we're in our earlybird phase of the launch, before the guide is completely revised, we're not just offering the discount - you're also unlocking LIFETIME updates ~ here's why that's important:

The plan...

1. earlybird launch (happening now) - 7 Figure Marketing guide digital BOOK. At a 75% Discount - This is what you'll receive today, the first 7 methods are complete, and I'm adding another every few days... (for better or worse I keep coming up with new strategies). -- The goal of the earlybird launch is to pull in a group of folks like yourself who either have an interest in marketing or entrepreneurship to help provide feedback on the content and case studies based on the methods.

2. refine (on-going) - Based on feedback on the guide I'll refine and clarify the content. Along with adding new methods based on strategies I have been using with my current clients and promotions.

3. video course production - Building upon the methods the next step is to create a interactive video course based on the methods. IF you join during our earlybird phase you will ALSO unlock this course when it's complete!

4. full retail launch - last but not least we'll be ending our earlybird pricing and opening the full retail of the course at $99 at least - from current feedback I'm leaning towards $249 for the final version.

If you'd like to save, unlock lifetime access, and get all the current and future marketing methods, then there's still time to unlock the full guide here!

***

TAP HERE to get a detailed look at what's all included in the guide, along with a list of all future methods in the works!

***

I'm more than confident that each one of these methods is worth far more than the book alone, however, my "end game" strategy isn't just to earn as much profit as possible from the book... It's to create a sustainable path of growth, with that in mind this book is designed to deliver at least 10x+ the value of its sticker price... It is the foundation of my brand, and as such the quality MUST be top notch. The only way that works is if it brings real results for real people.

Awesomely enough, it's already doing just that... (check out the reviews here)

As satisfying as it is to see this book sales take off, I have to admit that seeing folks actually USING these methods and getting results is far more satisfying... More satisfying than anything else I've experienced in my business by far!

Click here to take a look at the methods included for only $24.75 (lifetime)

If indeed you are enjoying a margarita on the beach I thank you for your time and attention (though I'm pretty bummed you didn't invite me). If you have any questions about the book itself feel free to reply to this email!

Never stop learning,

Sean Vosler - Increase Academy

P.S. Do yourself a favor and check out the list of bullet points here for examples of what I've found to be incredibly effective bullets.

P.S. Pt. 2 - What's the bad news I mentioned above? Well, I feel like I should probably say it's the fact that the earlybird is ending soon ~ however, I'm pretty excited about taking the price to $99, it's selling like hotcakes now ~ imagine when it's complete! So I guess that bad news is that I don't currently have a margaritta, I'm gonna go see what I can do about that.

P.S.S. In case you missed it in the past - here's a glimpse into what's inside the guide now and in the coming months:

* ATTENTION In the first 4 methods I'll break down several insane ways to brainstormattention-grabbing content that pulls your reader into your orbit.

* FOCUS One "arm-twisting" strategy to push your readers past / current / future anxieties to the side so they can focus on what you have to say.

* SOCIAL STRATEGY A caveman strategy you can use to place yourself at the head of the pack when it comes to authority and social proof.

* CASE STUDY STRAT Simple way to generate case studies to prove your point both logically and emotionally.

* THE KENDRICK LAMAR COPY RYTHM A 4 step process to transform your everyday boring copy to prophetically profound muses.

* EGO PATHOS LOGOS The math behind the highest converting copy for the last 100 years broken down into the proven conversion ratios.

* KNOW LIKE TRUST CHALLENGE CONVERT A detailed look at my high converting email sequence that you can copy/pste into your business.

* BANNER BLINDNESS BUSTER Key words you can use to take a browser out of their hypnotic state so they can actively pay attention to your message.

* HUNDREDS OF EXAMPLES I've combed through the best of the best examples of what's working now so you have clear cut examples to pull from.

* MAKE THEM FALL IN LOVE Writing copy is a lot like dating, I'll walk you through the seductive yet respectful ways to persuade your readers.

* HIGH CONVERTING SALES PAGE OUTLINE Simple to follow template built on the back of 100s of split tests, it's my highest converting page!

* BETTER EMAIL OPEN RATES Pick the right email subject line to boost opens, along with one trick to add a hidden "sub headline" to any email.

* OPT-IN RATE OPTIMIZED SQUEEZE PAGE TEMPLATE It's not always about the percentage that opt in, it's how many of those turn into buyers!

* KEEP THEM ON YOUR PAGES LONGER Bounce rates are a good indication of how engaging your content is, boost engagement with specifically engineered questions.

* EMOTION VS. LOGIC - BALANCE GUIDE What's the right ratio of "emotional copy" vs. "logical copy"? This will help save you from having to guess with a scientific break down of the two ratios.

* ETHICAL URGENCY & SCARCITY STRATEGIES FOR 2019 Do timers & limited quantities still help conversions? You bet they do... however, it's important you use them in the right way.

* STORY GENERATOR TEMPLATE Follow this simple step by step guide to creating magnetic and spellbinding stories to captivate and convert your audience.

📷 STOP - SNEAKY STRATEGY TO PULL IN "SKIMMERS" STOP your readers form "ignoring" key parts of your message with these simple eye-catching copy and graphic tools.

* ONE SIMPLE CHANGE TO TRIPLE PERCEIVED VALUE The value of your product or service isn't defined by what you THINK, it always comes down to the context your reader brings with them to the sales process.

* 37 ITEM SALES PAGE COPY CHECKLIST Use this for your own sites or clients to make sure you've hit all the key points in your messaging. (Can easily be the difference between a dud & a winning page!)

* 17 ITEM ADVERTISING COPY CHECKLIST Take the guesswork out of writing advertising copy with my tried and tested ad copy checklist.

* 22 ITEM LEAD GENERATION COPY CHECKLIST It's not just about getting the lead, you need to make sure they're nurtured! Use this checklist to verify you have everything in place to turn a lead into a life long buyer & fan!

* CASE STUDY 1 - BTS OF MY FIRST $500K (Profit) CLIENT Detailed break down on what it took for me to find, land, and close a 500k profit deal (from a single client!) for my agency.

* CASE STUDY 2 - BTS OF MY FIRST $227K (Revenue) EMAIL Watch as I break down one of the highest converting emails and learn how to use the principles behind it in your own writing.

* CASE STUDY 3 - BTS OF MY DAILY EMAIL TECHNIQUE You should be writing your email list MORE, let me show you how to constantly come up with ideas & content to send, without burning out your audience.

If you sell anything, online or off, I'm sure it's clear that even just one take away from this guide can be worth a LOT to your business, or to your client's business.

EARLY BIRD BONUS Unlock 200+ example headlines for 5 different niches. These are amazing resources for the agency owners out there.

I can hear you thinking...

"So like 75% off of what, like $10,000?"

Nope, retail on this guide is only $99...

HOWEVER, during our earlybird launch, you can unlock for only $24.75 (tap).

Discount is live while link still works to our earlybird page.

Sound crazy? That's the goal!

I'm a BIG believer in the concept of "under promise and over deliver"... and this guide is the cornerstone of that belief.

I also believe people have a responsibility to pass on their skills, and the right to monetize their knowledge. The guide isn't just a collection of copywriting strategies, my goal is for it to become a central reference in your business for all things marketing.

Whenever you start to write an email, an ad, a blog post... whatever it is... I'm dead set on making this guide the first place you'll look for guidance!

Look forward to seeing you in the member's area along with the FB networking group!

P.P.P.P.S - I HATE it when the "upsell" to a product is an EXTENSION of the product, something that should have been included in the first place, so full transparency there is an optional upsell that is a compliment to the product... but really only if you run an agency. So don't feel like you're only going to get "half the good stuff" at this low low earlybird price - you get the full copy guide! Check it out here.

Last but not least - Who's this guide for? (For those who are curious)

SMALL BUSINESS OWNERS - I started this guide for you!

I have mad respect for anyone who's managed to build their own business (online or offline)... This guide is built in particular for entrepreneurs who understand the value of great copy, but just don't feel they have the time or skillset to create it. This guide is your marketing tool box, filled with easy to follow marketing strategies any business use to maximize profits.

AGENCIES - I've been there!

Better results for your customers means higher rates for your agency, it's a simple fact. If you want to be able to justify higher rates, your focus needs to shift from getting more clients to getting better results for the ones you have! Use this guide as a platform for boosting their sales, so you can justify higher rates for your services.

COPYWRITERS - Obviously a powerful tool.

This one's pretty obvious, however something even the most seasoned copywriter will agree with is it doesn't matter how good you are ~ you can always get better. While this guide will help improve your skills it will also do something arguably more important... it'll help you save time. Use these methods at the start of your project to help get clarity and maximize each hours output!

INTERNET MARKETERS - I've helped quite a few, let me help you!

If you make a living selling things online than you know how important copy can be. Let this guide serve as your secret weapon to creating high converting landing pages and videos. If you hit a snag while writing simply open to one of the many methods for inspiration and starting points.

Pick up the full guide today for only $24.75! Cheers - if you have any questions just reply to this email (I do actually read each reply!). - Sean

"Bullet points are 'conversation starters' with your audience's subconscious."— Sean Vosler

(yes I quoted myself... shhh)

Sean here hoping you're chillin' on the beach enjoying a Margarita 📷... I'll let you get back to it shortly, but first I want to share with you an especially simple way to pull together high converting bullet points for your marketing.

I can hear the margarita falling to the sand in astonishment...

I know, I know, what an unbelievably exciting subject!

Take a moment to brush away the sand from your glass and let's dive into one of the more underrated tools in marketing. One that when handled correctly can multiply conversion rates immediately.

I'm sure you have hundreds of questions about bullet points (who doesn't) but let's get one basic one out of the way...

Why are they called "bullet points" in the first place?

I’m sure there’s the detailed dictionary, linguistically, analysis of the history of the term - but personally I rather like the built-in metaphor it brings to mind.

A "bullet", as in ammunition, is a magnificent metaphor for "bullet point" the literary symbol... even if that wasn’t meant to be.

A bullet point, much like an actual bullet, is...

• Direct and focused on one target.
• It is usually followed by other bullets.
• It can be incredibly powerful when used correctly.
• Both can be dangerous in the wrong hands (ok a real bullet probably more so, but you get the point).
• They should be viewed and used with care and respect.
• Note: THIS is an example of using bullet points as a summary tool, and is NOT the type of "bullet points" I'm talking about in this email... more on that shortly.

I am sure they are more relatable metaphorical attributes, but I’m already dangerously close to a politically incorrect statement, so let’s shift from metaphor to reality.

In marketing, bullet points are often incorrectly brushed off as just a type of summary... many writers casually summarize a product's features without much thought to the potential power and wasted real estate of the bullet point section.

📷 In marketing bullet points are a critical tool for both grabbing attention and driving action.

You see, one bullet may appeal to one specific type of individual, maybe one who's more emotionally driven. While another can be designed to appeal to another distinct type of personality. This is why I like to think of bullet points as "conversation starters" with my audience's subconscious, each having its own particular appeal and angle.

Let's take a look at how to craft remarkable bullet points to maximum results...

As you can see it's not all that complex, but that's the point! We want them to be focused and get to their point quickly without much fluff.

Nextly - Where should we be using bullet points?

There are different schools of thought but in marketing terms I find bullets to do best in the following situations:

• To summarize a large body of copy, distill it down to its key points but with the focus on the feature/benefits as much as the summation. This can come directly after the bulk of the copy, or between natural topic transitions.
• Summary of the benefits of taking action. Maybe it’s an invite to download something, register for a webinar, or event to just keep reading. Giving our reader a break from content and focusing more-so on the key point.
• A product breakdown, with the focus on the key benefits of different distinctive parts of the product or service.

Now here is something that even experienced marketers can improve on... expanding upon the BENEFIT in the bullet point. On the sales page for my book (I've also used this strategy many times on different products), you will notice that it doesn’t just list out a few different features/benefits... it lists at least 30 of them.

Some refer to specific chapters of the book others, while others might refer to just one specific paragraph in the book.

The point of this bullet point section isn’t to just list "what precisely in the book" as much as going into what really matters to the potential buyer: the results they can expect to experience if they purchase the book.

In short don’t just list what your product or service does, list out the benefits of its many distinct features.

Consider how they all work together to build upon the core promise of the product/service, this paints a beautiful picture for your prospect of an ideal result from making the purchase. This also creates an inform buyer, resulting in happier customers and can inspire action in even the most skeptical of prospects.

Now that you have the form and function of compelling bullet points, the next step is to answer the question:

What benefits are profoundly important to my audience?

Consider this,

Many of the benefits are clear to you...

... especially if you created the product/service to solve a problem for yourself.

However, there are always many benefits (often the most powerful ones) that our experience alone can't surface.

This is especially true if we are working for someone else’s product/service.

In my new book, there’s a specific chapter where I break down a research method anyone can use to craft unusually engaging benefit based bullet points.

Use this strategy for your own products/services, but it’s especially important if you are creating marketing materials for clients products/service!

I call the method "Community Arbitrage"... and it walks you through the specific steps to take to harness online reviews for benefit research.

Here's an example of how I crafted bullet points out of a review for a book in the client's personal development niche...

Above you can see how I'm pulling emotional points out of an Amazon book review and using the points to craft benefits for a clients product. If you're interested in how the full method works click here and pluck up your own copy of my 7 Figure Marketing Copy book.

The magic in this method is it gives you compelling insights into real-world experiences, the ups, and downs that your audience faces in your niche.

These are the kinds of barriers that are really hard to understand unless you've actually experienced them. It gives you the kind of perspective you need to quickly pull together both the emotional and logical benefits of your product/service.

These reviews, tragic or comedic, are based on real people experiences...

... the source of what actually appeals to the hearts and minds of readers.

Doesn't get any better than that!

This method gives you the ammunition for your own product/service that will put your marketing materials light years ahead of your completion. You're in for a treat if creating content for clients as well, not only will you be bringing them better results (making happier clients) you'll also find yourself creating better case studies for your business - ideally resulting in you increasing your rates.

Again, this is just one of several methods included in the 7 Figure Marketing Copy guide! Pick up your copy here today.

Now I have some good news, some great news, and some bad news...

The good news is for the next 72 hours you can pick up your own copy of my 7 Figure Marketing Copy guide during our earlybird launch for 75% off the retail price!

The great news is since we're in our earlybird phase of the launch, before the guide is completely revised, we're not just offering the discount - you're also unlocking LIFETIME updates ~ here's why that's important:

The plan...

1. earlybird launch (happening now) - 7 Figure Marketing guide digital BOOK. At a 75% Discount - This is what you'll receive today, the first 7 methods are complete, and I'm adding another every few days... (for better or worse I keep coming up with new strategies). -- The goal of the earlybird launch is to pull in a group of folks like yourself who either have an interest in marketing or entrepreneurship to help provide feedback on the content and case studies based on the methods.

2. refine (on-going) - Based on feedback on the guide I'll refine and clarify the content. Along with adding new methods based on strategies I have been using with my current clients and promotions.

3. video course production - Building upon the methods the next step is to create a interactive video course based on the methods. IF you join during our earlybird phase you will ALSO unlock this course when it's complete!

4. full retail launch - last but not least we'll be ending our earlybird pricing and opening the full retail of the course at $99 at least - from current feedback I'm leaning towards $249 for the final version.

If you'd like to save, unlock lifetime access, and get all the current and future marketing methods, then there's still time to unlock the full guide here!

***

TAP HERE to get a detailed look at what's all included in the guide, along with a list of all future methods in the works!

***

I'm more than confident that each one of these methods is worth far more than the book alone, however, my "end game" strategy isn't just to earn as much profit as possible from the book... It's to create a sustainable path of growth, with that in mind this book is designed to deliver at least 10x+ the value of its sticker price... It is the foundation of my brand, and as such the quality MUST be top notch. The only way that works is if it brings real results for real people.

Awesomely enough, it's already doing just that... (check out the reviews here)

As satisfying as it is to see this book sales take off, I have to admit that seeing folks actually USING these methods and getting results is far more satisfying... More satisfying than anything else I've experienced in my business by far!

Click here to take a look at the methods included for only $24.75 (lifetime)

If indeed you are enjoying a margarita on the beach I thank you for your time and attention (though I'm pretty bummed you didn't invite me). If you have any questions about the book itself feel free to reply to this email!

Never stop learning,

Sean Vosler - Increase Academy

P.S. Do yourself a favor and check out the list of bullet points here for examples of what I've found to be incredibly effective bullets.

P.S. Pt. 2 - What's the bad news I mentioned above? Well, I feel like I should probably say it's the fact that the earlybird is ending soon ~ however, I'm pretty excited about taking the price to $99, it's selling like hotcakes now ~ imagine when it's complete! So I guess that bad news is that I don't currently have a margaritta, I'm gonna go see what I can do about that.

P.S.S. In case you missed it in the past - here's a glimpse into what's inside the guide now and in the coming months:

* ATTENTION In the first 4 methods I'll break down several insane ways to brainstormattention-grabbing content that pulls your reader into your orbit.

* FOCUS One "arm-twisting" strategy to push your readers past / current / future anxieties to the side so they can focus on what you have to say.

* SOCIAL STRATEGY A caveman strategy you can use to place yourself at the head of the pack when it comes to authority and social proof.

* CASE STUDY STRAT Simple way to generate case studies to prove your point both logically and emotionally.

* THE KENDRICK LAMAR COPY RYTHM A 4 step process to transform your everyday boring copy to prophetically profound muses.

* EGO PATHOS LOGOS The math behind the highest converting copy for the last 100 years broken down into the proven conversion ratios.

* KNOW LIKE TRUST CHALLENGE CONVERT A detailed look at my high converting email sequence that you can copy/pste into your business.

* BANNER BLINDNESS BUSTER Key words you can use to take a browser out of their hypnotic state so they can actively pay attention to your message.

* HUNDREDS OF EXAMPLES I've combed through the best of the best examples of what's working now so you have clear cut examples to pull from.

* MAKE THEM FALL IN LOVE Writing copy is a lot like dating, I'll walk you through the seductive yet respectful ways to persuade your readers.

* HIGH CONVERTING SALES PAGE OUTLINE Simple to follow template built on the back of 100s of split tests, it's my highest converting page!

* BETTER EMAIL OPEN RATES Pick the right email subject line to boost opens, along with one trick to add a hidden "sub headline" to any email.

* OPT-IN RATE OPTIMIZED SQUEEZE PAGE TEMPLATE It's not always about the percentage that opt in, it's how many of those turn into buyers!

* KEEP THEM ON YOUR PAGES LONGER Bounce rates are a good indication of how engaging your content is, boost engagement with specifically engineered questions.

* EMOTION VS. LOGIC - BALANCE GUIDE What's the right ratio of "emotional copy" vs. "logical copy"? This will help save you from having to guess with a scientific break down of the two ratios.

* ETHICAL URGENCY & SCARCITY STRATEGIES FOR 2019 Do timers & limited quantities still help conversions? You bet they do... however, it's important you use them in the right way.

* STORY GENERATOR TEMPLATE Follow this simple step by step guide to creating magnetic and spellbinding stories to captivate and convert your audience.

📷 STOP - SNEAKY STRATEGY TO PULL IN "SKIMMERS" STOP your readers form "ignoring" key parts of your message with these simple eye-catching copy and graphic tools.

* ONE SIMPLE CHANGE TO TRIPLE PERCEIVED VALUE The value of your product or service isn't defined by what you THINK, it always comes down to the context your reader brings with them to the sales process.

* 37 ITEM SALES PAGE COPY CHECKLIST Use this for your own sites or clients to make sure you've hit all the key points in your messaging. (Can easily be the difference between a dud & a winning page!)

* 17 ITEM ADVERTISING COPY CHECKLIST Take the guesswork out of writing advertising copy with my tried and tested ad copy checklist.

* 22 ITEM LEAD GENERATION COPY CHECKLIST It's not just about getting the lead, you need to make sure they're nurtured! Use this checklist to verify you have everything in place to turn a lead into a life long buyer & fan!

* CASE STUDY 1 - BTS OF MY FIRST $500K (Profit) CLIENT Detailed break down on what it took for me to find, land, and close a 500k profit deal (from a single client!) for my agency.

* CASE STUDY 2 - BTS OF MY FIRST $227K (Revenue) EMAIL Watch as I break down one of the highest converting emails and learn how to use the principles behind it in your own writing.

* CASE STUDY 3 - BTS OF MY DAILY EMAIL TECHNIQUE You should be writing your email list MORE, let me show you how to constantly come up with ideas & content to send, without burning out your audience.

If you sell anything, online or off, I'm sure it's clear that even just one take away from this guide can be worth a LOT to your business, or to your client's business.

EARLY BIRD BONUS Unlock 200+ example headlines for 5 different niches. These are amazing resources for the agency owners out there.

I can hear you thinking...

"So like 75% off of what, like $10,000?"

Nope, retail on this guide is only $99...

HOWEVER, during our earlybird launch, you can unlock for only $24.75 (tap).

Discount is live while link still works to our earlybird page.

Sound crazy? That's the goal!

I'm a BIG believer in the concept of "under promise and over deliver"... and this guide is the cornerstone of that belief.

I also believe people have a responsibility to pass on their skills, and the right to monetize their knowledge. The guide isn't just a collection of copywriting strategies, my goal is for it to become a central reference in your business for all things marketing.

Whenever you start to write an email, an ad, a blog post... whatever it is... I'm dead set on making this guide the first place you'll look for guidance!

Look forward to seeing you in the member's area along with the FB networking group!

P.P.P.P.S - I HATE it when the "upsell" to a product is an EXTENSION of the product, something that should have been included in the first place, so full transparency there is an optional upsell that is a compliment to the product... but really only if you run an agency. So don't feel like you're only going to get "half the good stuff" at this low low earlybird price - you get the full copy guide! Check it out here.

Last but not least - Who's this guide for? (For those who are curious)

SMALL BUSINESS OWNERS - I started this guide for you!

I have mad respect for anyone who's managed to build their own business (online or offline)... This guide is built in particular for entrepreneurs who understand the value of great copy, but just don't feel they have the time or skillset to create it. This guide is your marketing tool box, filled with easy to follow marketing strategies any business use to maximize profits.

AGENCIES - I've been there!

Better results for your customers means higher rates for your agency, it's a simple fact. If you want to be able to justify higher rates, your focus needs to shift from getting more clients to getting better results for the ones you have! Use this guide as a platform for boosting their sales, so you can justify higher rates for your services.

COPYWRITERS - Obviously a powerful tool.

This one's pretty obvious, however something even the most seasoned copywriter will agree with is it doesn't matter how good you are ~ you can always get better. While this guide will help improve your skills it will also do something arguably more important... it'll help you save time. Use these methods at the start of your project to help get clarity and maximize each hours output!

INTERNET MARKETERS - I've helped quite a few, let me help you!

If you make a living selling things online than you know how important copy can be. Let this guide serve as your secret weapon to creating high converting landing pages and videos. If you hit a snag while writing simply open to one of the many methods for inspiration and starting points.

Pick up the full guide today for only $24.75! Cheers - if you have any questions just reply to this email (I do actually read each reply!). - Sean